1989 Pontiac Firebird Trans Am Gta Coupe 2-door 5.7l on 2040-cars

Auto blog

What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

Pontiac could be a phoenix rising from the ashes

Of the deceased American car companies from the past 50 years such as Hummer, Mercury, Oldsmobile, Plymouth and Saturn, I believe the most worthy resurrection would be Pontiac. After all, it's no longer politically correct to drive an ex-military vehicle with single-digit gas mileage, nor do Millennials and Gen-Xers desire AARP-associated nameplates such as Mercury or Oldsmobile. Pontiac was originally founded in 1893 by Albert G. North and Harry G. Hamilton as the Pontiac Buggy Company, due to their location in Pontiac, Michigan. But as the early 1900s automotive revolution took off, they shifted their focus from horse-drawn carriages to motorized transportation. Taking a cue from Oakland County where they were based, they rebranded their organization as the Oakland Motor Company. Within a couple years, sales of Oakland cars were so good that it caught the attention of General Motors and they bought the company. In 1926, GM premiered the first Pontiac and its name drew inspiration from the legendary Native American War Chief, who was famous for the Battle of Bloody Run and opposition of British forces. His likeness was used in early promotional materials as well as the vehicle's emblem which was referred to simply as the "Indian Head". In 1956, the outdated emblem was replaced with a new, sleeker logo that resembled a red arrow head. It was known as "The Dart" and featured a singular star in the center which may have been a nod to Pontiac's successful Star Chief model. The 1960s saw the introduction of several popular models such as the GTO and the Firebird. The GTO was initially offered as an option package on the 1964 Tempest, and the name was the brainchild of John Delorean, who would later go on to form his own eponymous automobile company. The Firebird debuted in 1967 as a pony-car foil to Ford's award-winning Mustang. Although mechanically similar to Chevrolet's Camaro, the Firebird boasted a distinct sheetmetal nose and tail to help visually distinguish it. The 1980s were another adventurous time for Pontiac, and GM took advantage of the sales momentum by running a successful ad campaign. It proclaimed "We Build Excitement" and highlighted an arrangement with musicians Daryl Hall and John Oats. The fiery Fiero was a home-run for Pontiac and it was introduced in 1983 as an '84 model. Not only was it the first U.S. produced mid-engine sports coupe, but it also utilized lightweight, dent-resistant body panels.

Porsche Boxster Spyder to get GT3's 4.0-liter flat six?

It's been a merry-go-round the past few months, the rumormill focused on what will power the next Porsche Boxster Spyder. First came hearsay of a flat-six going into the special edition of a model line known for its turbocharged four-cylinder engines. Then came tattling that the flat-six in question was the naturally aspirated, 4.0-liter from the 911 GT3. A couple of weeks ago we wrote " we'd be surprised if Porsche packed anything other than a turbocharged flat-four under the skin." But Autocar has a new report that, indeed, a downtuned version of the 500-horsepower 4.0-liter from the GT3's rump will move to the Boxster Spyder's midsection. The Autocar piece follows a Wheels magazine article from last November, and the prediction isn't outrageous. When Car and Driver reviewed the last Boxster Spyder, it wrote, "the hand-me-down six comes from the older 911 Carrera S, not to be confused with the new turbocharged 3.0-liter flat-six that powers the refreshed 911." If we can believe a recent report from Automobile about the 992-series 911 due later this year, the same thing is happening: The 991.2-series GT3 bequeaths its powerplant to the smaller sibling, and the 992-series GT3 moves to a 3.8-liter, twin-turbo flat-six with around 550 hp. Autocar quotes Andreas Preuninger, the Porsche engineer leading the development of all of these wunderkinds, saying of the Boxster earlier this year, "Natural aspiration is one of our main USPs. ... [We] think we can achieve throttle response and immediacy a little bit better with an atmospheric high-revving engine than any kind of turbo." We'll guess that means, by inference, that the GT3 is about to age out of naturally-aspirated university. The limited-edition Boxster Spyder might carry the torch with the 4.0-liter, with output somewhere around 430 hp. The Cayman GT4 could do the same. Or, who knows, an evolution of the 375-hp, 3.8-liter flat-six in the previous Boxster Spyder might burble out of left field. We expect to see the Boxster Spyder late this year. Until then, we'll wait to see what the merry-go-round says next time the Zuffenhausen horse comes around. Related Video: Featured Gallery Porsche 718 Boxster Spyder spy shots View 13 Photos News Source: Autocar via JalopnikImage Credit: CarPix Rumormill Pontiac Convertible Luxury Special and Limited Editions Performance porsche 911 gt3