1981 Pontiac Firebird Formula Coupe 2-door 5.7l on 2040-cars

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Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

Junkyard Gem: 2010 Pontiac G6

What makes a discarded car a gem? Sometimes it's a car we all agree is very cool, and other times it's a car that tells us something about automotive history. Today's Junkyard Gem is the latter type: one of the very last Pontiacs sold, before The General shut out the lights forever on the storied marque after 84 years. The G6 was Pontiac's Epsilon-platform-based car, sibling to the Chevy Malibu, Saturn Aura, and Saab 9-3 (plus a bunch of Europe-only machinery). The very last Pontiac ever built was a white 2010 G6 sedan like this one (all '10 G6s were sedans, the coupe and convertible having been nixed in 2009), though that car was built in January of 2010 and this one came off the line in July of 2009. They build Bolts at the Orion Assembly plant these days. The higher-zoot G6s came with V6s or even V8s, but this car has "fleet machine" written all over it and has the base 2.4-liter Ecotec four-banger making 164 horsepower. Pontiac shoppers in the United States could buy the Vibe as a 2010 model as well, while Mexican Pontiac dealerships also sold new G2s (known as the Spark here) that year. The G6 was The Final Pontiac, though, bookending a run that began with the 1926 Pontiac Six. This one will go to its grave with the original owner's manual still inside. Even the cheapest 2010 G6s came with an AUX jack for the radio, a feature that was still maddeningly hard to find in rental cars a decade ago. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Before the bankruptcy and the gloom, optimism surrounded the G6. Related Video: Featured Gallery Junked 2010 Pontiac G6 View 19 Photos Auto News Pontiac Automotive History Sedan pontiac g6 Junkyard Gems

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.