1979 Pontiac Firebird Deluxe Cloth on 2040-cars

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Looking back at Oprah's free-car giveaway 10 years later

Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car.
Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6."

This 1988 Pontiac Grand Prix Daytona 500 pace car could be yours

Hopefully, the fans of GM's W-body '80s/'90s intermediates can forgive us, but we had pretty much forgotten — or had never really known — that one of the ways that era's Pontiac Grand Prix bathed itself in glory was by serving as the pace car for the Daytona 500. In fact, the Grand Prix paced NASCAR's marquee race every year from 1988 to 1992, and again in 1997, 1998, 2000 and 2003. That first year, 1988, the Grand Prix was all-new, making its debut on the W-body platform. It was also Motor Trend's car of the year. The 1988 Daytona 500 marked the 17th year in a row that a Pontiac was chosen to set the pace but the first time a front-wheel-drive car was so honored. The '88 Grand Prix followed a spate of Pontiac Trans Ams. This '88 Grand Prix, for sale right now on eBay Motors, is presented as an actual pace car, although fans could order a complete set of pace car decals for their very own GP. The pace car is based on that year's top-spec Grand Prix, the SE. In place of the standard car's 2.8-liter V6, however, the pace car uses a modified 3.1-liter V6, which is hooked to a five-speed manual transmission. This Grand Prix is otherwise largely standard fare excepting the roof-mounted light bar, the switches for which are located next to the radio. The mechanical odometer tucked into the digital instrument cluster shows just over 5,000 miles, and presumably, not all of them were acquired on the high-banked oval. With four days to go in the auction, bidding sits at $4,000 with the reserve unmet. Although the reserve is unknown, one clue is that this Grand Prix had been listed by a classic-car dealership in Pennsylvania for $18,500. Besides the debut of the W-body Grand Prix pace car, the 1988 race is also notable for its final lap: Bobby Allison held off his son, Davey Allison, to take the checkered flag, with the father-son duo enjoying a 1-2 finish. Now, who wants to re-live those Grand Prix glory days? Get on your Pontiac and ride!   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 2003 Pontiac Grand Am GT 30th Anniversary Edition

With the era of the 1960s-style muscle car ended by the ever-more-stringent emissions regulations, insurance costs and higher gasoline prices of the early 1970s, GM's Pontiac Division was ready with a lineup of flash-enhanced machines packed with (alleged) European-style performance and styling. Three of them were based on the midsize A Platform for 1973: the LeMans, the Grand Prix and the brand-new Grand Am. The 1973 Grand Am was cheaper than the luxed-up Grand Prix, but still had a BMW-ish interior and wild exterior styling; sales weren't great, but the 30th anniversary of this car seemed sufficiently momentous for Pontiac to create a special-edition package for its soon-to-be-axed successor. Here's one of these rare machines, spotted recently in a Denver car graveyard. The original rear-wheel-drive Grand Am was built for the 1973-1975 and 1978-1980 model years, but its similarity to the much cheaper LeMans kept sales numbers unimpressive. When the Grand Am name was revived for a Pontiac-badged compact on the front-drive N Platform in the 1985 model year, however, it became a big seller right away and stayed that way into our current century. The N-Body Grand Am was built through 2005, with platform updates for the 1992 and 1999 model years. Along the way, it was sibling to such cars as the Oldsmobile Calais, Buick Somerset, Chevrolet Beretta and Oldsmobile Alero. By 2003, though, the ground was shifting under Pontiac's feet. The iconic Firebird had been discontinued the previous year, and even the Grand Prix's days were officially numbered. Oldsmobile would be gone after 2004, and the entire Pontiac vehicle lineup would be shaken up soon after. The last year for the Grand Am (and the Sunfire) would be 2005, with the G6 taking its place. With all that going on, why not offer a 30th Anniversary package? After all, the Grand Prix got a 40th Anniversary Edition for 2002. Our reviewer described this car as "leaner, trimmer and more contemporary" at the time, but made no mention of the 30th Anniversary Edition. The VIN says this car is a top-grade GT1 sedan, with an MSRP of $22,325 (that's about $39,920 in 2023 dollars). Two engines were available in the 2003 Grand Am: a 2.2-liter Ecotec four-cylinder with 140 horsepower and a 3.4-liter pushrod V6 with either 170 or 175 horsepower. This car has the 175-horse V6, complete with "Ram Air" cold-air induction. That name goes way back in Pontiac history.