1973 Pontiac Firebird This Car Is In Great Shape! on 2040-cars

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This classic Firebird restomod swallowed a Prius

It takes an unusual eye to look at a 1967 Pontiac Firebird and see the Toyota Prius hidden inside. But that's just the kind of eye that a creative mechanic known online as "Bill the Engineer" has. Bill is updating his old Firebird into a true classic for the 21st century and has documenting the changes over at Priuschat and EcoModder. The TL,DR version of the story: he's replacing the worn-out powertrain with the gas-electric hybrid one from a Prius V, because it turns out the two vehicles have almost exactly the same wheelbase. Bill, who's from Columbus, Ohio and doesn't want his full name used, said in his posts on the conversion project that he's made many memories with this vehicle since buying it back in 1979. Since then, a few moves, a few decades, and some time in storage meant that the car would no longer function as he wanted it to. As he wrote, "when it comes to mice in the vehicles IT IS WAR." His solution is to make new memories and making a greener vehicle, and so we wanted to ask him how things have been going. Bill's been traveling a bit recently, but told AutoblogGreen that he's now figuring out the next steps for this amazing and complicated project. "I always plan things out before I do them," he said. That's the only way something like this can work. ABG: I think we have to start with what gave you the inspiration for this project. Was it simply that you had the two cars and wanted to see them merged into one cool mashup, or was it something else? "One day my wife wondered out loud if the car could be converted into a hybrid... The rest is history." Bill: I have been the owner of my 1967 Firebird convertible since 1979 when I bought it for $750.00. I drove it for years and made many memories. Afterward it was in storage for many years during which time mice at their way into the car and trashed the interior and wiring. I started working on a conventional restoration but always ran into major problems with hidden corrosion, electrical issues and an engine on its last legs. The car was never going to be as nice as I wanted going the conventional route. One day my wife wondered out loud if the car could be converted into a hybrid like our two daily driver Prii. That got me thinking about how it could be done. The rest is history... ABG: It looks like you started in late 2014. Have things gone well since then, or has it been one hassle after another? What has been the biggest setback, and what were the biggest victories?

Junkyard Gem: 1996 Pontiac Grand Am SE Coupe

The Grand Am was the best-selling Pontiac model in the United States for every year of the 1990s, and it outsold most of its N-Body platform-mates (including the Chevrolet Corsica/Beretta) during nearly all of that decade. A sporty-looking compact with two or four doors, the Grand Am offered true 1990s radness—and, in some cases, respectable performance — at a good price. Today's Junkyard Gem is a nicely preserved example of the facelifted 1996 Grand Am, found in a Denver-area car graveyard. This is an SE Coupe with base engine and transmission, the most affordable Grand Am available in 1996. List price was $13,499, or about $26,523 in 2023 dollars. The factory-issued Monroney sheet for this car was still inside, so we can see that the original buyer got the car at Bob Ruwart Motors in Wheatland, Wyoming (about 175 miles up I-25 from this Pontiac's final parking spot), and paid a total of $16,054 ($31,543 in today's money) after the cost of options and the destination charge. The '96 Grand AM SE buyer had to pay extra for cruise control, air conditioning, power windows, rear glass defogger and other features we now take for granted on new cars. The base engine was the 2.4-liter Twin Cam four cylinder, a member of the screaming Oldsmobile Quad 4 family. This one was rated at 150 horsepower and 155 pound-feet. A 3.1-liter V6 with 155 horses and 185 pound-feet was an option. If you got the V6 in your '96 Grand Am, however, you couldn't get a manual transmission. This car has a proper five-speed manual, which made for fun driving with the high-revving Twin Cam engine in a machine weighing just 2,802 pounds (which is quite a bit less than what the current Honda Civic weighs). It traveled just over 160,000 miles during its 27 years on the road. The body and interior were still in fairly good condition when the car arrived here, so we can assume that some expensive mechanical problem doomed this car. Perhaps the original clutch wore out and the owner didn't consider it worth replacing. After all, a mid-1990s Detroit two-door with a transmission most people can't drive isn't worth much these days. Though nobody knew it when this car was new, the Grand Am would be gone in nine years and Pontiac itself would get the axe five years after that. It makes the ordinary extraordinary. Husbands and wives would argue for 12 hours over who got to drive the Grand Am, if we are to believe this ad. Proud sponsor of the 1996 Olympic team.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.