1969 Pontiac Firebird 400 on 2040-cars

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Why Pontiac should come back and how it can be relevant again

When I was a kid growing up in Metro Detroit, our family was always entwined in the General Motors empire. My dad and some of our relatives worked for GM in various capacities, and we had our fair share of Chevrolet, GMC, and even Buick products in our humble driveway. However, it was my Uncle Ed that always had a vehicle from the one GM brand that always appealed to me the most: Pontiac. Seeing him pull up in his Pontiac 6000 and later the '90s era Grand Prix sedan that replaced it was always an exciting occasion, and both of these models also reflected the playful spirit that once defined the Pontiac brand. Back when Pontiac first got its performance groove on in the '60s, names such as GTO, Firebird, as well as Bonneville became iconic nameplates in the broader muscle car era. The '80s saw Pontiac lose some of its styling heritage, but also try new things at the same time including turbocharging as well as the mid-engine sports car with the flawed but still sleek Pontiac Fiero. When the Pontiac brand was shuttered in 2009, it was a mere few years after I earned my drivers license, and also when Pontiac was just beginning to regain some of its lost luster. Granted cookie cutter efforts like the Pontiac G3, (Chevrolet Aveo) G5, (Chevrolet Cobalt) and G6 (Chevrolet Malibu) certainly did not help matters during Pontiac's final years on the market, but two models in particular offered a compelling glimpse into what could've been for the storied brand. The first was the Pontiac Solstice roadster/coupe. Originally introduced as a concept back in 2004, and championed by everyone's fighter jet flying auto executive Bob Lutz, the Solstice was designed to be a serious competitor to the Mazda Miata, and while its interior ergonomics were flawed and the top solution not ideal. It proved to be a fun little car to drive, and also a sales success for Pontiac with initial demand exceeding expectations.This was especially due to its lineup of engines with the 2.0 liter LHU turbocharged four-cylinder engine delivering 260 horsepower in GXP variants. The second and (inarguably my favorite Pontiac model) was the Pontiac G8 sedan. Originating in Australia as the Holden Commodore VE, the G8 was designed to rectify the multitude of sins created by the last generation Bonneville. Front wheel drive was pitched in favor of rear wheel drive, and for the first time in a long time interior ergonomics and cladding free exterior styling were key building blocks for success.

Enter now to win this impeccably restored 1969 Pontiac GTO

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze.  Normally when we post about Omaze, it is about some kind of incredible car sweepstakes. Today, well, to be honest, it is more of the same, but in the case of this tastefully done 1969 Pontiac GTO, we don’t even care if you head over to the sweepstakes page to enter, just do it for the photos. ThatÂ’s right. As a self-described automotive photography snob myself, I have to say that the photos of this GTO are far and away the best IÂ’ve ever seen on Omaze. And while youÂ’re over there, might as well enter the drawing. Who doesnÂ’t want that lean, green, muscle machine in their driveway? IÂ’m more of a fastback Mustang guy, and even I was drooling over that GTO.  Win a Restored 1969 Pontiac GTO - Enter at Omaze Here are the specs of the restored 1969 Pontiac GTO in question, according to Omaze: Maximum Seating: 5 Engine: 461 ci fuel-injected V8 Transmission: Tremec TKO600 5-speed manual Drivetrain: RWD  Exterior Color: Verdero Green Interior Color: Black Maximum Horsepower: 575 hp Maximum Torque: 620 lb-ft Approximate Retail Value: $100,000  Cash Alt: $75,000 Special Features: Butler Performance-built EFI 461, Fast EFI v2.1, 3.73 Gears with Eaton Posi Traction, Wilwood 6-piston brakes with hydroboost, Ridetech Coilovers and muscle bars, Chassis Works billet drop spindles, staggered 18” Budnik billet wheels, Budnik steering wheel IÂ’m not the only one on the Autoblog staff who thinks this restoration is worthy of a little praise. News Editor Joel Stocksdale picked it above all the other current Omaze offerings for our holiday staff picks post. HereÂ’s what he had to say: “There are an awful lot of ways to build a restomod. And a lot of those ways can be boring or tasteless. This one is neither. This is a seriously classy Pontiac GTO. Under the hood is a 461 cu. in. V8 from Butler Performance that's based on an actual Pontiac V8, not just another Chevy engine. The whole thing is subtle with a low-key metallic green and clean gray wheels. There isn't any overly flashy chrome or decals. And the interior is the same with just an upgraded steering wheel, shifter and pedals in an otherwise stock cabin. Oh, and it has a manual.

GM Design shows what could have been and what might be

We periodically like to check in with GM Design's Instagram account to see what they're cooking up. Even better is when we catch a glimpse of an alternate history of what legendary designers from The General's past were thinking, though those ideas may not have made it into production. This week, for example, the account posted some illustrations from George Camp, whose career at GM spanned nearly four decades, from 1963 to 2001. One of the renderings is of what appears to be a 1971-72 Pontiac GTO Judge, but with two headlights instead of the production unit's quad beams. The rear departs from the canonical version most dramatically, with a massive integrated wing. Other bits that didn't make the production cut include large side vents, a gill-like side marker and rectangular intakes below the headlights that wouldn't be out of place on a modern design today. Amazingly, from what we can make out of the date, it appears that the drawing was done sometime in 1965, which makes it quite prescient.           View this post on Instagram                       A post shared by GM Design (@generalmotorsdesign) There's also a very aerodynamic interpretation of a Corvette ZR-1. To our eyes it splits the difference between the 1986 Corvette Indy concept and a fourth-generation F-body Pontiac Firebird, so perhaps parts of Camp's work on this sketch did make it into physical form. There's also a radical sports car concept from May 1970 that resembles the Mazda RX-500 concept from the same year, a Syd Mead-looking Cadillac coupe, and an Oldsmobile with a cool take on the company's trademark waterfall grille and elements of the Colonnade Cutlass at the rear. Other recent posts include a FJ Cruiser-like off-road EV, a sleek coupe with the Chevy corporate grille, and a rendering of a Silverado-esque pickup that looks far better than the current production version.           View this post on Instagram                       A post shared by GM Design (@generalmotorsdesign) It's pretty easy to lose hours in the account, but it's always fascinating to see GM's visions of what could have been and what might be. Related Video: