1968 Pontiac Firebird Convertible 2-door 350 Ci on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Lutz says Washington killed Pontiac, next G6 was to be ATS derivative

How many people think Buick or GMC should have gotten the axe instead of Pontiac? You can't see it, but I'm raising my hand. Autoweek reports that former Vice Chairman of GM, Bob Lutz, has indicated that things didn't have to end up the way they did.
"The Feds said, 'Yeah, how much money have you made on Pontiac in the last 10 years?' and the answer was, 'Nothing.'"
In a talk given at the Petersen Automotive Museum for the Inside the MotoMan Studio series, Lutz says "The Feds said, 'Yeah, how much money have you made on Pontiac in the last 10 years?' and the answer was, 'Nothing.' So, it goes. And when the guy who is handing you the check for $53 billion says, 'I don't want Pontiac, drop Pontiac or you don't get the money,' it doesn't take you very long to make up your mind." Lutz even added that the next-generation Pontiac G6 would have benefitted from the rear-wheel-drive platform of the Cadillac ATS. How awesome would that have been?

700 horsepower Porsche GT2 RS is the wildest 911 ever

The Porsche 911 comes in a variety of flavors, each filling a certain taste for a certain customer. Sitting atop the range is the new 911 GT2 RS. In previous generations, the GT2 had a bit of a reputation as a widowmaker, a 911 with massive power that could snap and bite with the slightest agitation. Porsche says the new model has been civilized, but with 700 horsepower going to the rear wheels, we're sure it's going to be as mad as ever. Power comes from a highly massaged version of the 3.8-liter flat-six from the 911 Turbo S. The rear-mounted engine makes an outrageous 700 horsepower and 553 lb-ft of torque. Like we previously reported, the new car will use water injection to help keep things cool. The only transmission is Porsche's PDK. While enthusiasts may lament the loss of the manual, the RS models have always been about performance above all else. Simply put, the PDK is the better performance option. All that power translates to a 0-60 mph time of 2.7 seconds and a top speed of 211 mph. The engine makes 80 more horsepower than the previous model. That makes it the most powerful road-going 911 ever built. In fact, the 887 horsepower 918 Spyder is the only road-going Porsche that makes more power. The fact that Porsche trusts all of that power to go to the rear is both thrilling and terrifying at the same time. In order to manage traction, the GT2 RS gets a number of upgrades. Rear-wheel steering has become commonplace in the 911 lineup, so it's no surprise to see it here. Sticky tires with 265/35 ZR 20 section rubber at the front and 325/30 ZR 21 section rubber at the rear keep things planted. That comically large rear wing adds downforce, adding to stability. The car gets standard carbon ceramic brakes. While some people prefer traditional rotors for the street, like the PDK, this is all about performance. A number of intakes and outlets complement the rear wing and maximize aerodynamic efficiency. It's a bit of a surprise that with all the focus on downforce, the GT2 RS still manages to top out at 211 mph. The hood, front wings, wheel housing vents, door mirrors, side air intakes, parts of the rear end, and a number of interior components are all made from carbon fiber. The roof has been made of magnesium. If you want to drop any pretense of civility and comfort in the pursuit of speed, Porsche is offering a Weissach package that shaves off another 40 pounds from the already impressive wet weight of 3,241.