1968 Pontiac Firebird 400 Black/black Beautiful Muscle Car on 2040-cars

Auto blog

Question of the Day: Most degraded car name?

When Ford came up with a not-so-sporty version of the Pinto and slapped Mustang badges on it in 1974, that was a low point for the Mustang name. When Chrysler applied the venerable Town & Country name on perfectly functional but unglamorous minivans, it saddened many of us. But perhaps the biggest demotion for a once-proud model came when, in 1988, General Motors imported a misery-enhancing Daewoo from Korea and called it the Pontiac LeMans. The original Pontiac LeMans was a great-looking midsize car with fairly advanced (for the time) suspension design and engine options including potent V8s and a screaming overhead-cam straight-six. The Daewoo-based Pontiac LeMans was a cramped, shoddy hooptie that served only to ruin the LeMans name forever, while stealing sales from the Suzuki-based Chevrolet Sprint. Sure, using the once-respected Monterey name on the Mercurized Ford Freestar was bad, but Mercury didn't have long to live at that point. I say the downward spiral of the LeMans name was the most agonizing in automotive history. What do you think? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Ford Mercury Pontiac Automotive History Classics questions ford pinto names

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

Junkyard Gem: 1986 Pontiac Fiero 2M4

The mid-engined, plastic-bodied Pontiac Fiero two-seater caused great excitement when it hit the streets as a 1984 model, then became something of an embarrassment for GM when its design flaws became clear to the car-buying public. Still, when a V6 engine became available for 1985, followed by a fastback roof for 1986, the air of Pontiac Excitement around the Fiero lingered to a certain extent. We took a look at a discarded '86 Fiero GT with both the 2.8-liter V6 and the fastback body last year, and now we'll take a look at an example of the econo-commuter four-cylinder notchback version from the same year. Pontiac used the 2M4 designation (standing for two seats, mid-engine, four cylinders) on four-cylinder Fieros, while the six-cylinder cars were known as 2M6s. 2M4 decals went on four-banger Fieros for the 1984-1986 model years, while 2M6 decals seem to have been applied less consistently to the V6 cars of that period. During the early development period of the car that became the Fiero, the idea was that it would be a nimble sports car with a lightweight engine. Then the plan shifted, with the Fiero intended to be a gas-sipping commuter. When the car finally hit showrooms, it was a lot heavier than intended, it had a Chevy Citation front suspension in the back plus a Chevette front suspension, and its engine was the low-revving, weighty Iron Duke 2.5-liter straight-four. The Duke was about the least sports-car-appropriate four-cylinder engine The General could dredge up from his parts bins, but it was cheap and there was no shortage of production capacity. By the time the Fiero came out, the Iron Duke had been renamed the Tech 4. This one was rated at 92 horsepower and 132 pound-feet. The V6 Fieros get all the press today, but plenty of the Duked versions were sold (amazingly, the Chevrolet Camaro was available with Iron Duke power from 1982 through 1986). The emissions sticker tells us that this was a California-market car, rather than the "49-state" model the rest of the country got. California-specific emissions hardware added $99 to this car's price ($277 in 2023 dollars). While this car is a base model, the original buyer loaded it with options. The transmission is a three-speed automatic, priced at $465 (about $1,303 in 2023 dollars). A five-speed manual was standard equipment on the 1986 Fiero, though the old-fashioned four-speed manual was still available for a $50 credit ($140 now).