1968 Pontiac Firebird 400 on 2040-cars

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Pontiac could be a phoenix rising from the ashes

Of the deceased American car companies from the past 50 years such as Hummer, Mercury, Oldsmobile, Plymouth and Saturn, I believe the most worthy resurrection would be Pontiac. After all, it's no longer politically correct to drive an ex-military vehicle with single-digit gas mileage, nor do Millennials and Gen-Xers desire AARP-associated nameplates such as Mercury or Oldsmobile. Pontiac was originally founded in 1893 by Albert G. North and Harry G. Hamilton as the Pontiac Buggy Company, due to their location in Pontiac, Michigan. But as the early 1900s automotive revolution took off, they shifted their focus from horse-drawn carriages to motorized transportation. Taking a cue from Oakland County where they were based, they rebranded their organization as the Oakland Motor Company. Within a couple years, sales of Oakland cars were so good that it caught the attention of General Motors and they bought the company. In 1926, GM premiered the first Pontiac and its name drew inspiration from the legendary Native American War Chief, who was famous for the Battle of Bloody Run and opposition of British forces. His likeness was used in early promotional materials as well as the vehicle's emblem which was referred to simply as the "Indian Head". In 1956, the outdated emblem was replaced with a new, sleeker logo that resembled a red arrow head. It was known as "The Dart" and featured a singular star in the center which may have been a nod to Pontiac's successful Star Chief model. The 1960s saw the introduction of several popular models such as the GTO and the Firebird. The GTO was initially offered as an option package on the 1964 Tempest, and the name was the brainchild of John Delorean, who would later go on to form his own eponymous automobile company. The Firebird debuted in 1967 as a pony-car foil to Ford's award-winning Mustang. Although mechanically similar to Chevrolet's Camaro, the Firebird boasted a distinct sheetmetal nose and tail to help visually distinguish it. The 1980s were another adventurous time for Pontiac, and GM took advantage of the sales momentum by running a successful ad campaign. It proclaimed "We Build Excitement" and highlighted an arrangement with musicians Daryl Hall and John Oats. The fiery Fiero was a home-run for Pontiac and it was introduced in 1983 as an '84 model. Not only was it the first U.S. produced mid-engine sports coupe, but it also utilized lightweight, dent-resistant body panels.

This or That: 2005 Chrysler Crossfire SRT6 vs. 1984 Pontiac Fiero

Welcome to another round of This or That, where two Autoblog editors pick a topic, pick a side and pull no punches. Last round pitted yours truly against Associate Editor Brandon Turkus, and my chosen VW Vanagon Syncro narrowly defeated Brandon's 1987 Land Rover. In fact, it was, by far, the closest round we've seen, with 1,907 voters seeing things my way (for 50.8 percent of the vote) versus 1,848 votes for Brandon's Rover (49.2 percent). Sweet, sweet victory! For this latest round of This or That, I've roped Editor Greg Migliore into what I think is a rather fun debate. We've each chosen our favorite terrible cars, setting a price limit of $10,000 to make sure neither of us went too crazy with our automotive atrocities. I think we've both chosen terribly... and I mean that in the best way possible. 2005 Chrysler Crossfire SRT6 Jeremy Korzeniewski: Why It's Terrible: Taken in isolation, the Chrysler Crossfire isn't necessarily a terrible car. In fact, it drives pretty darn well, and there's a lot of solid engineering under its slinky shape. Problem is, that engineering was already rather long in the tooth well before Chrysler ever got its hands on it, having come from Mercedes-Benz, which used the basic chassis and drivetrain in a previous version of its SLK coupe and roadster. Granted, the SLK was an okay car, too, but even when new, it hardly set the world on fire with sporty driving dynamics. Chrysler took these decent-but-no-more bits and pieces from the Mercedes parts bin – remember, this car was conceived in the disastrous Merger Of Equals days – and covered them with a rather attractive hard-candy shell. Unfortunately, the super sporty shape wrote checks in the minds of buyers that its well-worn mechanicals were simply unable to cash, though an injection of power courtesy of a supercharged V6 engine in the SRT6 model, as seen here, certainly helped ease some of those woes. In the end, Chrysler was left with a so-called halo car that looked the part but never quite performed the part. It was almost universally panned by critics as an overpriced parts-bin special, which, I must add, was damningly accurate. As a result, sales were very slow, and within the first few months, dealers were clearancing the car at cut-rate prices, just to keep them from taking up too much of the showroom floor. Why It's Not That Terrible, After All: I can speak from personal experience when discussing the Chrysler Crossfire. You see, I owned one. Well, sort of...

Camaro-based Trans Am SE Bandit Edition borrows Burt Reynolds

For some reason, modifying modern Chevrolet Camaros into the lurching, reincarnated shells of the Pontiac brand is still a thing. If you're the perverse sort that likes this kind of thing, you should check out the latest product from the Trans Am Depot, which comes complete with an endorsement from the star of Smokey and the Bandit, Burt Reynolds. Yes, the new Trans Am SE Bandit Edition has been signed and endorsed by the man himself, but what's important here is not the signature on the dash, it's the bits of Camaro that have been modified. Aesthetically, that means a Bandit-and-Frog-approved set of T-tops, a front-opening hood with a very large, prominent shaker scoop, an equally large and prominent screaming chicken, and Trans Am-inspired front and rear fascias. And naturally, Burt Reynolds' signature adorns the dash. There are plenty of reminders in the cabin about this car's Hollywood inspiration, too. Bandit decals can be found on the front headrests and center console lid, there are chicken wings on the Camaro-spec plastic door inserts, and the black-and-tan color scheme matches nicely with the exterior look. And power? Well, Sheriff Buford T. Justice would have a lot more trouble keeping up with this Trans Am than he did with the original. The 7.4-liter LSX V8 has been paired with a 2.9-liter supercharger which is good for 840 horsepower. It's fast and loud, and even if you can't get behind the look (we can't), at least this Camaro-in-Trans Am's clothing can impress with its performance. The Bandit Edition is limited to just 77 units with prices starting around $115,000. You can check out the official video from Trans Am Depot, which comes with a decent helping of Burt Reynolds, up top. Related Video: