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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

'67 Chevy Corvair convertible vs. '86 Pontiac Fiero in cult classic showdown

Every few a decades, the folks running General Motors lose their minds briefly try to market a car that public doesn't see coming and often aren't ready for. In the '60s there was the rear-engine, air-cooled Chevrolet Corvair, then the mid-engine Pontiac Fiero in the '80s and the completely bizarre Chevy SSR in the 2000s. What all of these had in common was that they bucked the trend for American models of their era, for better or worse. The latest episode of Generation Gap tasked the hosts with finding two cult classic vehicles to choose between; they came come up with two of these quirky products from The General.
On the classic side, there's a 1967 Chevy Corvair Monza convertible. Being from later in the production run, it wears slightly more aerodynamic styling than the earlier, boxier examples. Hanging out back is an air-cooled, 2.7-liter flat-six pumping out a robust 95 horsepower. In the other corner is the somewhat more modern 1986 Pontiac Fiero SE with a mid-mounted, 2.5-liter "Iron Duke" four-cylinder, an engine nearly ubiquitous in GM cars of the '80s.
Judging by when they were new, the Corvair was far more successful than the Fiero with over 1.8 million sold. Of course, Ralph Nader's book Unsafe at Any Speed kind of poisoned the well, even if the poor safety reputation wasn't entirely deserved. The Fiero on the other hand only lasted for a few model years before shuffling off, but it eventually got its own performance boost with the V6 version and rather attractive GT models. Check them both out in the video and tell us in Comments which you want in your garage.

Steve McQueen barn find: Movie Trans Am surfaces after almost 40 years

An important Steve McQueen film car has emerged from barn storage. No, it's not yet another " Bullitt" Mustang, quite the contrary: The car in question is a 1980 Pontiac Trans Am, and it starred in McQueen's final film, " The Hunter." In the movie, McQueen plays a bounty hunter, and while in " Bullitt" he's quite the wheelman, that's not the case in this one. McQueen's character, "Papa" Thorson, is a horrible driver, and the Trans Am is far too much car for him. A chase sequence sees McQueen driving a combine harvester to catch the perps who are driving his stolen rental Pontiac, and the Trans Am ends up blown in half with dynamite, then returned to the airport on a trailer. The driver of said GMC truck and trailer combination, Harold McQueen (no relation), received the title of the first car used in filming, and for the following decades planned to fix the now-ruined car, but never got around to it. Instead, the 1,300-mile Pontiac wreck sat on a farm for nearly 40 years, until Harold decided to sell it to an enthusiast. There's studio documentation proving the car's pedigree, and stunt modifications can be seen in the Pontiac's floor and dash. While it's obviously in dreadful condition, the car remained more intact than the other stunt car the film crew blew up even more spectacularly — that car ended up as the pile of parts in the airport scene, and those bits and pieces were eventually dropped off at a junkyard after a Pontiac dealer refused them. McQueen did also drive a 1951 Chevrolet in the film, and kept that yellow convertible after filming was wrapped up. Sadly, he was diagnosed with cancer just a month later, after reportedly being in poor health during the shooting, and passed away in December 1980. The yellow Chevy stayed with his estate for some years, later getting restored and auctioned. Right now, it's not clear what the Trans Am's fate will be. The car's current owner, Calvin Riggs from Carlyle Motors in Katy, Texas, wants to know more about the Trans Am and the film shoot: His post on Hemmings includes a lot of information, but more would be useful. Related Video: