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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Aficionauto sits down with The Hoff and KITT

The latest video from The Aficionauto is the perfect palate cleanser for Knight Rider fans after finding out that Justin Bieber is the voice of KITT in an upcoming film. Host Christopher Rutkowski says that the Knight Industries Two Thousand is one of the most requested vehicles to appear on the series and for good reason - Michael Knight's Pontiac Trans-Am is among the most famous cars to ever appear on television.
While the video isn't able to showcase one of the original KITTs from the series, it does get star David Hasselhoff to drive his personal replica and talk about the lasting legacy of the show. The highlight here might be seeing The Hoff back behind the wheel in the open desert basically recreating Knight Rider's opening sequence.
With all of its flashing lights and gizmos, you can probably make the argument that KITT is pretty cheesy, and the show itself was never exactly a pillar of high-quality drama on television. Despite that, the series still provides a ton of good-natured fun, and The Hoff's continued enthusiasm for it is pretty infectious. Check out The Aficionauto video to take another ride with Knight Rider.

One of Burt Reynolds' favorite cars could be yours

LOS ANGELES — One of Burt Reynolds' favorite cars is going up for auction in June along with some of his cowboy boots, hats, sports jackets and other items from his estate, Julien's Auctions said on Friday. The two-day auction in Beverly Hills, authorized by the actor's family, comes almost a year after the death at age 82 of the charming star who was one of Hollywood's favorite actors. The highlight of the auction is a 1979 Pontiac Trans Am car that Reynolds used on photo shoots and drove on the Bandit Run cross country rally, which re-enacts the journey at the center of his 1977 film "Smokey and the Bandit." The car, which Reynolds co-owned with his business partner Gene Kennedy, is expected to fetch up to $500,000 at auction, Julien's said in a statement. Two pairs of leather cowboy boots — one red and one yellow — are also offered for sale with estimates ranging from $800 to $2,000 a pair, along with two cowboy hats. Reynolds started out as a football player at Florida State University (FSU) before injuries suffered in a car crash wrecked his hopes of a professional career. But his attachment to FSU remained strong. The auction includes several custom or personalized FSU baseball, basketball and varsity jackets. Other highlights include an oil on canvas painting of the actor's favorite horse titled "Cartouche," which carries an estimate of $20,000 - $30,000. Other art works, furniture and dozens of personal items are also being offered for sale. The auction will take place in Beverly Hills on June 15 and 16, and will be preceded by a public exhibition of some of the items from June 10-14. Reynolds, who was also known for the 1960s television series "Gunsmoke" and the movies "Deliverance" and "Boogie Nights,"" died of a heart attack in Florida in September 2018. Reporting by Jill Serjeant.