1988 Pontiac Fiero Gt on 2040-cars

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Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

Junkyard Gem: 1991 Pontiac Grand Am LE with Quad 4 Engine

GM introduced the N-Body compact platform with the Oldsmobile Calais and Pontiac Grand Am for the 1985 model year and continued building N-based cars through 1998. Most of these cars weren't interesting from an enthusiast standpoint, but a handful rolled off the assembly line with raucous DOHC Oldsmobile Quad 4 engines and manual transmissions, and those cars were plenty of fun. Here's a 1991 Grand Am with that rare setup, photographed in a self-service yard in California's Central Valley. The base engine in the 1991 Grand Am was the 110-horsepower, 2.5-liter pushrod Iron Duke, an engine that might have been fine on a Romanian tractor in 1953 but had no place on an American street car as the 21st century approached. Fortunately, GM started bolting the modern 2.3-liter DOHC Quad 4 engine into 1988 cars, and this was a proper four-cylinder. The Quad 4 ran a little rough and uncivilized, and it had its share of reliability problems, but you could rev the piss out of it and it made good power. In 1991, this engine was rated at 180 hp. That made this 2,592-pound sedan pretty quick. Unfortunately, the slushboxization of America had progressed with depressing rapidity during the 1980s, and by 1991 most Grand Am buyers — even the ones who opted for the Quad 4 — chose the automatic transmission. That didn't happen with this car, though — it boasts a rugged Getrag 5-speed instead of the happiness-amputating three-speed automatic. Yes, that's the kind of odometer reading you'd expect to see on an Accord or Maxima from this era. Someone loved this car and took care of it. Here we see an interesting mix of 1980s and 1990s car-radio technology. CD players in cars were still costly luxury items in 1991, seldom seen in affordable cars like the Grand Am, while 1980s-style slider-style EQ controls were on the way out. This Delco unit straddles both decades nicely. I seek out Quad 4-equipped cars during my junkyard travels, and I have photographed quite a few: this '89 Cutlass Calais, this '90 Cutlass Calais, this '90 Grand Am, this '91 Quad 442, this '93 Achieva SCX, and this '98 Cavalier Z24. It's a shame that Buick never put the Quad 4 in the Reatta, which was a fine car ruined by a somnolent and obsolete V6. The music in this ad is even more early-1990s than Crystal Pepsi. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.