1988 Pontiac Fiero 2.8 Gt on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Rumormill: DeLorean Motor Company considering rescuing Pontiac Solstice?

DeLorean Motor Company Pontiac Solstice renderings - Click above for high-res image gallery
General Motors has made a science out of sharing platforms. So when the company's Kappa platform was introduced for a new rear-drive roadster to be distributed across three different motor divisions, you'd have figured the program was pretty safe, right? Unfortunately for the workers at the Wilmington Assembly Plant which manufactured the Kappa roadsters, those three divisions were Pontiac, Saturn and Opel - three units which the General has either sold or shut down. Which is a shame, because a perfectly good rear-drive roadster platform is a heck of a thing to waste.
In one of the strangest rumors we've heard recently, however, our compatriots over at Jalopnik report that the DeLorean Motor Company (yes, that DeLorean Motor Company) is considering buying the plant and the platform from GM and putting it back into production as a new DMC.

Steve McQueen barn find: Movie Trans Am surfaces after almost 40 years

An important Steve McQueen film car has emerged from barn storage. No, it's not yet another " Bullitt" Mustang, quite the contrary: The car in question is a 1980 Pontiac Trans Am, and it starred in McQueen's final film, " The Hunter." In the movie, McQueen plays a bounty hunter, and while in " Bullitt" he's quite the wheelman, that's not the case in this one. McQueen's character, "Papa" Thorson, is a horrible driver, and the Trans Am is far too much car for him. A chase sequence sees McQueen driving a combine harvester to catch the perps who are driving his stolen rental Pontiac, and the Trans Am ends up blown in half with dynamite, then returned to the airport on a trailer. The driver of said GMC truck and trailer combination, Harold McQueen (no relation), received the title of the first car used in filming, and for the following decades planned to fix the now-ruined car, but never got around to it. Instead, the 1,300-mile Pontiac wreck sat on a farm for nearly 40 years, until Harold decided to sell it to an enthusiast. There's studio documentation proving the car's pedigree, and stunt modifications can be seen in the Pontiac's floor and dash. While it's obviously in dreadful condition, the car remained more intact than the other stunt car the film crew blew up even more spectacularly — that car ended up as the pile of parts in the airport scene, and those bits and pieces were eventually dropped off at a junkyard after a Pontiac dealer refused them. McQueen did also drive a 1951 Chevrolet in the film, and kept that yellow convertible after filming was wrapped up. Sadly, he was diagnosed with cancer just a month later, after reportedly being in poor health during the shooting, and passed away in December 1980. The yellow Chevy stayed with his estate for some years, later getting restored and auctioned. Right now, it's not clear what the Trans Am's fate will be. The car's current owner, Calvin Riggs from Carlyle Motors in Katy, Texas, wants to know more about the Trans Am and the film shoot: His post on Hemmings includes a lot of information, but more would be useful. Related Video: