1988 Fiero Gt on 2040-cars

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Pontiac could be a phoenix rising from the ashes

Of the deceased American car companies from the past 50 years such as Hummer, Mercury, Oldsmobile, Plymouth and Saturn, I believe the most worthy resurrection would be Pontiac. After all, it's no longer politically correct to drive an ex-military vehicle with single-digit gas mileage, nor do Millennials and Gen-Xers desire AARP-associated nameplates such as Mercury or Oldsmobile. Pontiac was originally founded in 1893 by Albert G. North and Harry G. Hamilton as the Pontiac Buggy Company, due to their location in Pontiac, Michigan. But as the early 1900s automotive revolution took off, they shifted their focus from horse-drawn carriages to motorized transportation. Taking a cue from Oakland County where they were based, they rebranded their organization as the Oakland Motor Company. Within a couple years, sales of Oakland cars were so good that it caught the attention of General Motors and they bought the company. In 1926, GM premiered the first Pontiac and its name drew inspiration from the legendary Native American War Chief, who was famous for the Battle of Bloody Run and opposition of British forces. His likeness was used in early promotional materials as well as the vehicle's emblem which was referred to simply as the "Indian Head". In 1956, the outdated emblem was replaced with a new, sleeker logo that resembled a red arrow head. It was known as "The Dart" and featured a singular star in the center which may have been a nod to Pontiac's successful Star Chief model. The 1960s saw the introduction of several popular models such as the GTO and the Firebird. The GTO was initially offered as an option package on the 1964 Tempest, and the name was the brainchild of John Delorean, who would later go on to form his own eponymous automobile company. The Firebird debuted in 1967 as a pony-car foil to Ford's award-winning Mustang. Although mechanically similar to Chevrolet's Camaro, the Firebird boasted a distinct sheetmetal nose and tail to help visually distinguish it. The 1980s were another adventurous time for Pontiac, and GM took advantage of the sales momentum by running a successful ad campaign. It proclaimed "We Build Excitement" and highlighted an arrangement with musicians Daryl Hall and John Oats. The fiery Fiero was a home-run for Pontiac and it was introduced in 1983 as an '84 model. Not only was it the first U.S. produced mid-engine sports coupe, but it also utilized lightweight, dent-resistant body panels.

Junkyard Gem: 2001 Pontiac Grand Prix GTP

John DeLorean began his career working on Packard's Ultramatic Twin transmission, but he made his greatest mark on the automotive industry during his 1956-1969 tenure at GM's Pontiac Division. There, he helped develop the first production car engine with a quiet timing belt instead of a noisy chain, among other engineering feats, but his real fame came from the development of two money-printing models based more on marketing than machinery: the GTO and the Grand Prix. While the GTO gets all the attention now, the Grand Prix set the standard for the big-selling personal luxury coupes that sold like mad for decades to come. Today's Junkyard Gem is an example of the most powerful Grand Prix available at the turn of the century, found in a Denver-area self-service yard during the summer. The Grand Prix got front-wheel-drive for 1988 and a sedan version for 1990, but then something very beneficial happened in the 1997 model year: supercharging! Various flavors of the venerable 3.8-liter Buick V6 engine (itself based on the early-1960s Buick 215 V8 and thus cousin to the Rover V8) received Eaton blowers, starting in the 1992 model year. The Grand Prix didn't get its introduction to forced induction until the 1997 model year, but it kept the boosted option until the final Grand Prix rolled off the line in 2008 (the final Pontiac followed within a couple of years). This one made 240 horsepower, making it King of Grand Prix engines until the 2005 model year (when the GXP and its 303-horse V8 engine showed up). The very last year for a Grand Prix with a manual transmission was 1993 (there had been a three-pedal Grand Prix drought from 1973 through 1988, just to put things in perspective), so this car has the mandatory four-speed automatic. The Grand Prix lived on GM's W platform for its last two decades, making it sibling to the Impala, Regal, and Intrigue in 2001. Until the 2004 model year, every W-Body Grand Prix was built at Fairfax Assembly in Kansas City (no, the other Kansas City). Production of the final generation of Grand Prix took place in Ontario. It seems fitting that this car's final pre-crusher parking spot would be between two other GM products of the same era: a Monte Carlo and a Vibe. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.