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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

GM recalling 778,000 Cobalts and G5s, six deaths reported

General Motors has announced that it will be recalling 778,562 compact cars after six people were killed in accidents, partially due to the airbags' failure to deploy. An issue with the ignition switch is causing the airbag issues, as well as causing the engine and other components to shut off without warning. The recall covers the 2005 to 2007 model year Chevrolet Cobalt and 2007 Pontiac G5. (Note that the Cobalt pictured above is a 2009 model.)
According to a report from Automotive News, a number of factors can cause the ignition to switch out of the run position, including weights on the key ring, rough or bumpy roads or other "jarring" events. Any of these situations could lead to some vehicle components not functioning properly.
There have been five fatal front-impact crashes that took the lives of six people, although as a GM spokesman noted, all five of the crashes happened off road and at high speed. In each of these cases, though, the lack of airbags wasn't the only lethal factor - alcohol and failure to wear a seat belt also played a role. Outside of the fatal accidents, there have been 17 other crashes where airbags didn't deploy. It's unclear if any of these crashes were caused by the engine shutting off.

GM Recalls 1.5 Million Cars For Steering Defect

General Motors Co. said Monday it is recalling 1.5 million vehicles worldwide because the electronic power-steering assist can suddenly stop working, making them harder to steer. The new recall brings to 6.3 million the number of vehicles GM has recalled since February. The initial recall - now at 2.6 million small cars for an ignition switch defect - prompted the automaker to name a new safety chief and speed up the review of cases that might lead to recalls. GM said it expects recall-related costs to total $750 million in the first quarter, including $300 million for the ignition switch recall. Included in the new recall are: - Chevrolet Malibu from the 2004-2005 model years, plus some 2006, 2008 and 2009 model-year cars. - Chevrolet Malibu Maxx from the 2004-2005 model years, plus some 2006 model-year cars. - Chevrolet HHR from the 2009-2010 model years (non-turbocharged only). - Some Chevrolet Cobalts from the 2010 model year. - Some Saturn Auras from the 2008-2009 model years. - Saturn Ion from the 2004-2007 model years. - Pontiac G6 from the 2005 model year, plus some cars from the 2006, 2008 and 2009 model years. - Service parts installed into certain vehicles before May 31, 2010, under a previous recall GM says no deaths related to the defect have been reported. It is still investigating whether there have been any accidents or injuries related to the problem. GM dealers will replace the power steering motor and other parts for free. Spokesman Alan Adler said owners will be notified of the recall the week of April 28 and will be told when parts are available after that. The Cobalt and the Ion, which are also involved in the ignition switch recall, share many common parts.GM recalled Cobalts from the 2005-2010 model years for the power steering defect in 2010, but it's unclear why the company didn't recall the Ion at the same time. Federal regulators also opened an investigation into power steering complaints in the Ion in 2010, but didn't order a recall. Related Gallery 2014 Chevrolet Corvette Stingray Test Drive View 9 Photos Recalls GM Pontiac Chevy Cobalt saturn ion pontiac g6 Chevrolet Cobalt Chevrolet HHR