1968 *numbers Matching* Pontiac Catalina Ventura 6.6l on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Junkyard Gem: 1987 Pontiac Firebird

From 1967 through 2002, the Pontiac Division offered the Firebird, close sibling to the Chevrolet Camaro. By the third generation, which debuted for the 1982 model year, it became more difficult to tell the two F-body cars apart at a glance and the Pontiac-exclusive engines of the earlier years disappeared, but the Firebird still retained its own personality and its own position in the GM marketing hierarchy. I still find the occasional 1982-1992 Camaro as I search car graveyards for interesting stuff, but the corresponding Firebirds have become scarce in recent years. Here's a base-engine-equipped '87, its Bright Red paint (yes, that was the official name for the color) faded by the Colorado sun as it awaits the crusher. Firebird shoppers had their choice of three engines in 1987: A 5.7-liter Chevy V8 (210 hp), a 5.0-liter Chevy V8 (205 hp) and the same 2.8-liter 60° V6 that went into the Fiero and countless front-drive GM sedans (135 hp). This car has the base engine. The third-gen F-body didn't weigh much (3,105 pounds for the '87 with six-banger, about what a 2020 Corolla weighs), so 135 horses was tolerable. Plenty of these cars got T-5 5-speed manual transmissions, but this one got the two-pedal setup. Camaro wheels, of course. Our Friend the Carburetor didn't disappear from new cars until the early 1990s in the United States, though electronic fuel injection had become very commonplace by 1987. Still, GM considered this car's EFI worth a door-handle brag. It's not worth fixing up a mashed six-cylinder third-gen Firebird, so we can see the route this car took to its final parking space. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. When you're about to be beaten to a pulp by catcalling, Olds-driving thugs, run to the Firebird! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So much big hair in these late-1980s Pontiac ads! Featured Gallery Junked 1987 Pontiac Firebird View 24 Photos Auto News Pontiac Automotive History Coupe Firebird pontiac firebird Junkyard Gems

1970 Firebird Trans-Am with front-mid-engine to be immortalized as a Hot Wheels car

Each year, the Hot Wheels Legends Tour scours the country to find the coolest real-life cars and chooses one to be made into a $1 diecast toy. Earlier this month, the search came to an end when Riley Stair's heavily modified 1970 Pontiac Firebird Trans-Am won the honors. In a normal year, the Hot Wheels Legends Tour would visit multiple cities, holding a car show where judges would select one winner for that stop. At SEMA, each city's winner would then compete for the top spot. However, due to the coronavirus pandemic, this year the contest was held virtually and globally. And since SEMA was canceled too, the finale was held on the "Jay Leno's Garage" YouTube channel with Leno, Snoop Dogg, Gabriel Iglesias, and Hot Wheels designers as judges. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. What set the Firebird apart was, for starters, its front-mid-engine layout. Its LSX V8 was pushed so far back into the firewall that one bank of exhaust headers had to flow forward before curving around the front of the engine to a side-dump. Of course, all of this was custom fabricated, like the roll cage and front tube frame, with professional-grade welds. The body was also heavily modified, flared and channeled to give it a mean stance. But it's the custom Ohlins suspension with independent rear that give it its track-ready look. Perhaps most impressively, this car, which could go toe-to-toe against (and frankly exceed many) six-figure pro builds at SEMA, was built in the side yard of Stair's parents' house. Aside from body and paint, this was a shadetree job. Stair says it took a couple of years, devoting nearly every night and weekend to transforming a rusty and dented Firebird into his dream machine. Other finalists included a Street Freak-style 1969 Corvette from Florida, cartoony 1959 Chevy Ute nicknamed the "Hulk-amino", Rocket Bunny-style Cayman, 1,000-horsepower Chevy Apache, V8-powered Mini Cooper, stanced Fiat 126 from Germany, chopped VW Brasilia from Mexico, and a race-ready 1976 Hillman Imp from the U.K. Cars were judged on creativity, authenticity, and built-not-bought spirit. Look for the Trans-Am to appear in the 2021 Hot Wheels lineup. Related Video:   Featured Gallery Hot Wheels Legends Tour 2020 View 16 Photos Toys/Games Pontiac Coupe Performance Classics