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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

GM recalling another 2.7 million vehicles in five separate campaigns

The recalls keep rolling in from General Motors, evidently keen to avoid repeating the mistakes of the ignition-switch debacle and clean house. This time they're all coming at once, with five separate recalls announced together covering approximately 2.7 million vehicles.
The largest of the five actions involves over 2.4 million units of the previous-generation Chevrolet Malibu and Malibu Maxx, Pontiac G6 and Saturn Aura in order to fix brake light wiring harness, which have been found to be susceptible to corrosion. The recall is separate from the 56k Aura sedans which GM recently recalled over faulty shift cables, not to mention the previous massive recall of 1.3 million vehicles - some of them the same models - but appears to have resulted from the National Highway Traffic Safety Administration investigation that started with the G6 almost a year ago.
The second-largest campaign involves the 2014 Chevy Malibu, specifically those fitted with GM's 2.5-liter engine and stop/start system, approximately 140,000 examples of which has been found to have problematic brakes. The issue does not appear to be connected to the recall of 8k Malibu and Buick LaCrosse sedans (also involving brake woes) which we reported upon last week. Four crashes have been reported in such models, but GM admits it's not yet clear if the problem was a contributing factor in the accidents.

Detroit City Council vetoes Autorama stunt, objects to Confederate flag

Detroit's Autorama hot rod show will stage its 67th annual event next month, and wants to kick off with Burt Reynolds tribute. The plan is to re-create the Mulberry Bridge jump from " Smokey and the Bandit" using a movie-correct 1977 Pontiac Trans Am. But the Detroit City Council voted 7-1 to prohibit the jump. Why? Because the Trans Am's front license plate holder displays the former Georgia state flag, a portion of which is the Confederate national flag, and the city council doesn't like that. In the movie, Bo "Bandit" Darville was a Georgia driving legend, and the flag on the car was Georgia's flag at the time. Councilman Scott Benson laid out the council's position when he said that the car "still proudly flies a Confederate flag, which is a symbol of oppression, slavery, as well as home-bred American terrorism. So this body said we are not going to support that type of symbolism nor the audacity to support that type of activity in the city of Detroit." It seems part of the council's ire comes from the same event two years ago. A stunt group called the Northeast Ohio Dukes re-created a "Dukes of Hazzard" jump in 2017 using a series-correct 1969 Dodge Charger, complete with a Confederate flag on the roof. Benson said the stunt group "expressly said they would not display that [Confederate flag] symbol during the jump." Not only was it displayed, but when driver Raymond Kohn gave interviews after the jump, his driving suit featured the Stainless Banner on the collar. Seems the council has been grinding its axe in silence for two years. Now Benson accuses Autorama of "a history of supporting images and symbols of racism, oppression, and white supremacy." Autorama is certain to take place March 1-3 at Cobo Center. This year's show will have around 800 cars on display, along with a special exhibit of 17 low riders and a Batmobile built by Flint native Carl Casper. Even if the Bandit car doesn't make the jump, the Trans Am and other memorabilia from the film will be there. A spokeswoman for Autorama said, "We are continuing to work to try to resolve this with the city." Related Video: News Source: Detroit News Auto News Government/Legal TV/Movies Pontiac Convertible Classics Detroit pontiac trans am smokey and the bandit