1964 Pontiac Bonneville Base 6.4l on 2040-cars

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Pontiac could be a phoenix rising from the ashes

Of the deceased American car companies from the past 50 years such as Hummer, Mercury, Oldsmobile, Plymouth and Saturn, I believe the most worthy resurrection would be Pontiac. After all, it's no longer politically correct to drive an ex-military vehicle with single-digit gas mileage, nor do Millennials and Gen-Xers desire AARP-associated nameplates such as Mercury or Oldsmobile. Pontiac was originally founded in 1893 by Albert G. North and Harry G. Hamilton as the Pontiac Buggy Company, due to their location in Pontiac, Michigan. But as the early 1900s automotive revolution took off, they shifted their focus from horse-drawn carriages to motorized transportation. Taking a cue from Oakland County where they were based, they rebranded their organization as the Oakland Motor Company. Within a couple years, sales of Oakland cars were so good that it caught the attention of General Motors and they bought the company. In 1926, GM premiered the first Pontiac and its name drew inspiration from the legendary Native American War Chief, who was famous for the Battle of Bloody Run and opposition of British forces. His likeness was used in early promotional materials as well as the vehicle's emblem which was referred to simply as the "Indian Head". In 1956, the outdated emblem was replaced with a new, sleeker logo that resembled a red arrow head. It was known as "The Dart" and featured a singular star in the center which may have been a nod to Pontiac's successful Star Chief model. The 1960s saw the introduction of several popular models such as the GTO and the Firebird. The GTO was initially offered as an option package on the 1964 Tempest, and the name was the brainchild of John Delorean, who would later go on to form his own eponymous automobile company. The Firebird debuted in 1967 as a pony-car foil to Ford's award-winning Mustang. Although mechanically similar to Chevrolet's Camaro, the Firebird boasted a distinct sheetmetal nose and tail to help visually distinguish it. The 1980s were another adventurous time for Pontiac, and GM took advantage of the sales momentum by running a successful ad campaign. It proclaimed "We Build Excitement" and highlighted an arrangement with musicians Daryl Hall and John Oats. The fiery Fiero was a home-run for Pontiac and it was introduced in 1983 as an '84 model. Not only was it the first U.S. produced mid-engine sports coupe, but it also utilized lightweight, dent-resistant body panels.

Junkyard Gem: 2007 Pontiac G6 GT Convertible

GM's Pontiac Division sold its first convertibles during the 1927 model year (just a year after the division's creation), then proceeded to offer memorable drop-tops for most of the following 83 years. The best-selling convertible to bear Pontiac badges during our current century was the retractable-hardtop-equipped G6, available from the G6's introduction in 2006 through the second-to-last model year of 2009 (the Sunfire convertible was available just through 2000, while the Firebird convertible vanished with the demise of the slow-selling Firebird itself after 2002). Here's one of those G6 GT convertibles, found in a Denver-region boneyard after a crash ended its driving career. Mashed right front, popped airbags. This sort of damage might have been worth repairing in 2009, but not today. The 2007 G6 was available as a coupe, sedan, or convertible. All the convertibles had the GT trim level and the 3.5-liter V6 and its 224 horsepower. The MSRP on this car was $28,750 (about $42,325 in 2022 dollars), making it the most expensive G6. The power hardtop roof folded up into the trunk, leaving 1.8 cubic feet of trunk storage space with the top down. This Karmann-designed roof system made the interior much quieter than that of a traditional soft-top convertible. All G6s were built at Orion Assembly in Michigan, where Chevy Bolts are born today. The G6 was built through the 2010 model year, making it one of the very last Pontiac models (the Vibe also made it to 2010, though it was really a Toyota Matrix). In hindsight, 2007 turned out to be an ominous year for GM. 

Question of the Day: Most degraded car name?

When Ford came up with a not-so-sporty version of the Pinto and slapped Mustang badges on it in 1974, that was a low point for the Mustang name. When Chrysler applied the venerable Town & Country name on perfectly functional but unglamorous minivans, it saddened many of us. But perhaps the biggest demotion for a once-proud model came when, in 1988, General Motors imported a misery-enhancing Daewoo from Korea and called it the Pontiac LeMans. The original Pontiac LeMans was a great-looking midsize car with fairly advanced (for the time) suspension design and engine options including potent V8s and a screaming overhead-cam straight-six. The Daewoo-based Pontiac LeMans was a cramped, shoddy hooptie that served only to ruin the LeMans name forever, while stealing sales from the Suzuki-based Chevrolet Sprint. Sure, using the once-respected Monterey name on the Mercurized Ford Freestar was bad, but Mercury didn't have long to live at that point. I say the downward spiral of the LeMans name was the most agonizing in automotive history. What do you think? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Ford Mercury Pontiac Automotive History Classics questions ford pinto names