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Peugeot reveals new Chinese-market 408 at Beijing Motor Show

Peugeot might not market in the United States - although according to our compatriots at Edmunds, that may be about to change - but don't think that it doesn't export out of Europe. In fact, together with its Citroën subsidiary, Peugeot SA is among the top ten automakers in the world. China is one of its most vital markets, one where it consistently turns a profit. And reflecting the importance of the Chinese market, Peugeot has rolled in to the Beijing Motor Show with several new debuts.
Aside from launching the new 2008 crossover and RCZ R in China for the first time - to say nothing of the new Citroëns debuting at the same show - Peugeot has created the Exalt concept sedan for the Beijing expo and also revealed its new 408 sedan. Slotting, as you might have guessed, in between the 308 hatchback and the 508 flagship, the 408 is a C-segment sedan designed specifically for the Chinese market but will, like its predecessor, likely find its way into other developing markets like Russia and South America in the near future as well.
Built as part of a joint venture with DongFeng, the new 408 rides on a 107-inch wheelbase to make it marginally longer than the model it replaces. Power comes from a 1.6-liter turbo four with direct injection and stop/start ignition, full LED headlamps, automatic parking system, blind-spot detection and more. It also moves the lion badge from the hood onto the grille, marking what could be a new trend for the French brand. Designed as the first car for a 30-year-old urban dweller, the new 408 promises to give Peugeot an even bigger slice of a pie that's estimated at 1.4 million vehicles strong each year. Read more in the press release below.

Peugeot 108 completes the trifecta of the Citro?n C1 and Toyota Aygo platform

Renault's rear-engine Twingo isn't the only little French city car launching at the Geneva Motor Show. Peugeot has launched its new 108 as a more conventional front-engine, front-wheel-drive competitor.
The 108 is being offered as a three- or five-door hatchback with either a conventional fixed roof or retracting soft-top. A little hatch like this doesn't need a big engine, and Peugeot is giving buyers the choice of 68-horsepower 1.0-liter or 82-hp 1.2-liter three-cylinder engines. They are available with either a five-speed manual or five-speed electronically controlled gearbox.
It might not look it in the pictures, but the 108 is very tiny. At 136.6 inches long and 63.8 inches wide, it is slightly smaller than a Volkswagen Up. The new Peugeot shares its platform with the Toyota Aygo and Citroën C1, but all three cars have their own unique styling. If you were in the market for a European city car, which would you pick?

Peugeot 2008 DKR aiming for Dakar, makes detour to Beijing

Peugeot is no stranger to dirt-oriented motorsports, but with the 2008 DKR, the French automaker is striking out in a different direction than the rally stages of Europe. Instead, it has placed aim squarely on the notorious Dakar Rally, arguably one of the most grueling, demanding and dangerous (and longest) races on the planet.
The race has been dominated the past few years by the X-Raid team and its wildly modified Mini Countryman rally cars. Peugeot is aiming to change that, teaming with Red Bull (arch-rival of X-Raid's main sponsor, Monster Energy) and parking two-time World Rally champion Carlos Sainz in the driver's seat.
Like the Countryman, the 2008 has very, very little in common with its road-going cousin. For one, it's rear-wheel drive, unlike the production, front-drive 2008 (and the four-wheel-drive Countryman). Peugeot's reasoning, as we explained on our original post on the dune-busting racer was that larger tires could be fitted - 37-inch Michelins - while suspension travel could be increased substantially.