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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Nissan NV200 taxi goes on sale in NYC while mandate still being figured out

Cab drivers in New York City may not be mandated to purchase the Nissan NV200 "Taxi of Tomorrow" per the orders of a Supreme Court Judge, but that isn't stopping Nissan from beginning sales of the bright yellow people movers.
Speaking to Automotive News, Howard Koeppel, a Queens-based dealer said, "We just got them about three days ago, and we've sold five to individual operators. They're good cars." A fully loaded example of the Mexican-built taxi is priced at $29,700, and are due to officially begin service on October 28.
The NV is meant to be the go-to vehicle for NYC cabbies, mandated by the Taxi and Limousine Commission, although the process of switching over the city's 15,000 cabs has been ensnarled by legal proceedings virtually since the word "go."

Is the Chevy Camaro Z/28 a Godzilla Slayer at the track?

Godzilla. It's a name that strikes fear in the minds and hearts of giant monsters (Mothra!) worldwide, not to mention a number of automobile manufacturers that produce high-performance coupes... including Chevrolet. The Bowtie-cladded company has one rather obvious model that lines up squarely in the sights of the Nissan GT-R, that being the Corvette.
Interestingly, though, Chevy's halo coupe isn't the vehicle the boys from Motor Trend decided to match up at Barber Motorsports Park against the Japanese Godzilla, opting instead for the brand-new Camaro Z/28. A glance at the spec sheet of the Z/28 clears up any consternation regarding MT's choice - more horsepower for the Nissan, more torque for the Chevy and roughly the same weight means they are on pretty equal ground when it comes to what's under the hood.
The rest of the spec sheet looks to tilt the argument in the GT-R's favor (especially considering that MT's test car is a Track Edition model), as it boasts all-wheel-drive traction, a quick-shifting six-speed dual-clutch transmission and a price tag that's about $40,000 higher than that of the Z/28. Oh, and don't forget the GT-R's legendary computer-controlled reflexes. Does any of that matter with a professional race car driver like Randy Pobst behind the wheel? Scroll down and watch the video to find out.