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2014 Rogue kicks off production as 10,000,000th Nissan built in Tennessee

News comes across our desks all the time of one manufacturer marking some milestone or another. But Nissan has just announced a double-whammy: Not only has Nissan's assembly plant in Smyrna, TN, just built its ten-millionth vehicle, but that ten-millionth vehicle just so happened to be the first Nissan Rogue to be built in the United States.
The milestone arrives after over three decades of production that has included such nameplates as the Sentra, Altima, Maxima, Leaf, Pathfinder, Infiniti QX60, Xterra, Frontier, and now the Rogue. The latter crossover has swelled into Nissan's second best-selling vehicle, with demand growing by nearly 50 percent from 2010 to 2012. Now redesigned for 2014 and built locally, Nissan is evidently banking on demand continuing to rise.

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Renault-Nissan debuts new Common Module Family for future vehicles

Platform sharing is nothing new for the 14-year-old Renault-Nissan Alliance, but this partnership is set to introduce new modular platform components that will eventually underpin 11 Renault models and three Nissan vehicles by 2020. Rather than being a typical platform, the Common Module Family (CMF) actually represents five segments of a platform that can be used in various applications, and one of the first vehicles to use this architecture will be the 2014 Nissan Rogue (spy shots of which are shown below) when it arrives "in late 2013."
As pictured in the image above (click to expand), CMF is composed of four chassis component, principally the front underbody, rear underbody, engine bay and cockpit as well as a common electrical system. Besides the next-gen Rogue, future Nissan models to share CMF will include the Qashqai and X-Trail, while Renault models will start using the platform next year on vehicles including the Scénic and Laguna. The CMF architecture is expected to help the Alliance reduce the parts cost of a vehicle by up to 30 percent and reduce the entry cost by up to 40 percent. The official press release with more details about CMF, and what it means for Renault-Nissan, is posted below.