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Mercedes considering Mexico for CLA production
Tue, 16 Jul 2013Would you buy a Mercedes-Benz if it were made in Mexico? That's what the German outfit is wondering, as it considers localizing production of the its new budget model at a factory operated by Nissan, of which the automaker is a joint-venture partner.
According to a report from Automotive News, moving production of American-spec CLAs from Hungary to Mexico would protect Mercedes from currency fluctuations. "Mexico is the best location for the United States," Daimler Chairman Dieter Zetsche told AN. The CLA is also expected to become the brand's volume model in the US market, which makes North American production a logical move.
In the event that Mercedes approves the plan, Nissan would expand the capabilities at its Aguascalientes, Mexico plant, allowing production to begin in 2018.
Bret Michaels Poisons Nissan's commercial trucking ops
Thu, 31 Jul 2014Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?
Nissan reveals NP300 Navara pickup, is it the next Frontier? [w/videos] [UPDATE]
Wed, 11 Jun 2014UPDATE: Statement from Nissan added, below.
After plenty of teasing, Nissan has finally revealed the NP300 Navara pickup, previewing America's next Frontier. Now, before we dive into all the info on this new midsize pickup, it's important to note that we don't quite have the official details on the American-spec truck, so there's quite a bit of information here that might not carry through to the North American market.
Depending on the market, the Navara will offer either a four-cylinder diesel or a four-cylinder gas engine, both of which displace 2.5 liters. Nissan claims both engines have been improved, with the oil-burner producing 188 horsepower and 332 pound-feet of torque. There aren't specific figures on the gas engine, although we should expect that it will see a nice bump from the current Frontier's four-cylinder, which offers up 152 hp and 171 lb-ft of torque. It's not clear if a V6 will be available in the US, as there's no mention of it in the Navara's literature.