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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2014 Nissan Dayz Roox is the littlest high-roof van you ever did see

Even average production cars from Japan often seem very conceptual to US eyes. Throw in typical, nonsensical-quasi-English-words name like "Dayz Roox" and you'd be forgiven for thinking this Nissan box on wheels was still a designer's dream. But the fact is that the Nissan Dayz is a model currently on sale, and this Roox version is the latest take on the micro-van, which is a popular segment in Japan.
In fact, this generation of Dayz is the first minicar that Nissan has developed completely in-house, and the thing has been selling astoundingly well in its first stint on the market (30k units in month one month, says Nissan). So it's unsurprising that the company is looking to expand the range with a model that is more fully featured.
The Roox (we have no clue as to where that name came from, or what it means) would appear to be a high-roof version of the three-cylinder Dayz minicar - in fact Nissan goes so far as to call it an "Impressive Super Height Wagon." Features like automatic sliding doors, Around View Monitor and UV-insulated glass are all luxuries in kei-class car. The press release also specifies that the Roox is tall enough to swallow a 27-inch bicycle.

NHTSA investigating 200,000 Sentra, Versa models over brakes

The National Highway Traffic Safety Administration has opened a second investigation into Nissan in May. The first covered inaccurate fuel gauges in the 2007 Quest minivan. The latest affects the Sentra and Versa from the 2013 and 2014 model years and the 2014 Versa Note, because of complaints of long brake pedal travel. If NHTSA finds a problem, it could affect an estimated 200,000 vehicles.
At the moment, this is still only a preliminary evaluation "to asses the scope, frequency and safety-related consequences of the alleged defect," according to the report, but it could lead to the full recall. NHTSA is still trying to find whether or not there are accidents, injuries or fatalities related to the problem. At this time, much of the data in the document is still marked Confidential or TBD. Nissan told Reuters in a statement that the company is working with the agency on the investigation and supplying the regulator with further information.
According to NHTSA, its Office of Defects Investigation has received eight complaints about long pedal travel in these models. They allege that the brake pedal goes all the way to the floor when pressed in some cases and doesn't sufficiently slow the vehicle. Autoblog has contacted Nissan for its reaction to the investigation. We will update this story when we receive a reply. Until then, scroll down to read the current investigation report.