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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Nissan reveals the face of the new Qashqai

Last week Nissan revealed the first teaser image previewing its upcoming new Qashqai. That one was wearing a big sheet and showed us little other than its basic shape and a few highlighted details, but now the Japanese automaker has released the first undisguised-ish image of the new European-market crossover.
From the image above we can tell the new Qashqai will carry the familiar face of Nissan's latest crossovers well, with the U-shaped grille and angular LED accents in the headlamp clusters. The sharp creases in the hood also make it stand out as quintessentially Japanese, particularly in a crossover market where they can all start to look the same.
We'll have to wait just a few more days to see the full thing, with the reveal set for November 7, but Nissan also released a tidy infographic showing just how successful the outgoing Qashqai has been for it in the European market. Check it out below.

Nissan's Cummins tie-up bears first fruit with Frontier Diesel Runner concept

The 2014 Chicago Auto Show is proving to be a surprisingly big show for alternative fuels. The Chevrolet Silverado HD pickups are getting a compressed natural gas option and the refreshed BMW X3 is receiving a diesel engine, as is the German automaker's 7 Series. You can add one more oil burner to the mix, at least in concept form: Nissan has released its Frontier Diesel Runner Powered by Cummins with a 2.8-liter, four-cylinder turbodiesel engine and an eight-speed automatic transmission from ZF.
While Nissan calls the Cummins-powered Frontier a concept, it's really just a Frontier DesertRunner 4x2 with a diesel engine replacing the standard 4.0-liter V6, and it's meant to gauge consumer interest for a diesel option in the next-generation Frontier. Nissan has clearly noticed that Chevrolet will be offering a diesel in its new Colorado and wants to see how buyers will react to a mid-size alt-fuel pickup from a Japanese brand.
Exterior modifications to the concept are minor. To show off the engine, there is a transparent hood insert and the pickup has been painted in a two-tone finish of high-gloss red and matte silver edged in carbon fiber trim. The interior gets the same combo of red, silver and carbon fiber to match the outside.