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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan Leaf Aero Style wears new body kit in Japan

Here we have the Nissan Leaf Aero Style, which the automaker says "offers 100% electric vehicle performance in a new stylish and sporty shape." We call it a Nissan Leaf with a not-terribly-attractive body kit and two-tone wheels. Suffice it to say, it's not much like the conceptual version Nissan showed off at the Tokyo Motor Show back in 2011...
Our blunt assessment of the Leaf Aero Style doesn't necessarily mean it's bad, of course. It's still, best we can tell, a Nissan Leaf through and through, which means it has the same 107 horsepower, 187 pound-feet of torque and 24-kWh battery pack as every other new Leaf. That, in turn, means it has an official range of 75 miles (though you're probably better off assuming you can get 50 or so miles per charge in the real world) and a top speed of 90 miles per hour.
The Nissan Leaf Aero Style will go on sale in Japan in December of 2013, and there's no word on whether or not it will make its way to the States. There's also no official word on whether the Aero Style is actually any more aerodynamic than the standard Leaf, one of the slipperier cars on the market. If you want to read all about Nissan's presence in Tokyo, scroll down below. If you just want to see the new body kit and wheels, check out our high-res image gallery above.

Nissan Juke-R [w/video]

The Other Brother
The handler strapped into the carbon fiber race bucket next to me is the only other person outside of yours truly who looks like he thinks this is a bad idea. I've just finished situating myself in the cabin of the very first Nissan Juke-R ever constructed. There are literally thousands of man hours in this single prototype and only four examples of the car total in the entire world. Each one carries a price tag of around $656,400 at current conversion rates, making this both the rarest and most expensive piece of machinery anyone has ever let me get close enough to sniff, let alone drive.
And that's exactly what I mean to do.