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A realistic approach to fixing Mitsubishi

There are going to be a lot of words written about what Nissan needs to do with Mitsubishi in the coming months and years in the interest of turning the brand around. After Nissan's purchase of a controlling stake in the diamond star brand, there's been more interest in Mitsubishi thanks to the potential of platform sharing and plenty of cash from Nissan-Renault to get the juices flowing again. But, while some have been doing their best to advocate for the return of the 3000GT, Evolution, and even the Starion - Many of these posts forget the reality of the market we live in today. As much as we like to look back fondly at the sports coupes of the '90s, a byproduct of the insane cash flows all the Japanese manufacturers had at the time, the reality of today puts a much greater emphasis on what is most-boring; Crossover SUVs, alongside mid-size and compact sedans. We do need to ask a fundamental question, how much Mitsubishi is enough to be able to continue to call the cars Mitsubishis? Aside from slight product revisions and reconfigurations, Mitsubishi (at least in North America) has been largely dependent on the same GS platform and 4B1 engines that date back to their long-time partnership with Chrysler (and Hyundai) in the mid '00s. Admittedly, the chassis and engines have served the company well, underpinning a wide variety of vehicles sold around the world, and seeing quite a few revisions to at least attempt to keep products competitive. But, the GS chassis is old, heavy, and severely out of date - and when matched to the underpowered 4B1 series engines - make for largely uncompetitive offerings in the market. While something like the Outlander Sport is indeed interesting compared to a Honda CR-V, it is by no means the smart choice in the segment. So, going forward, unless Mitsubishi has had a skunkworks of sorts developing their chassis and engine replacements over the past few years, what exactly are they planning to do for their bread-and-butter models? I think the straightforward answer is without a doubt the Nissan North America parts bin. With so many of their models selling well, and for the most part, are reasonably well-reviewed, it would be quite simple to adapt the chassis and powertrain to Mitsubishi's liking to create a high-volume alternative to what is currently available now.

Nissan moving next-gen Murano production from Japan to Mississippi

Celebrating 10 years of operation at its Canton, Mississippi assembly plant, Nissan has announced that it will be adding a seventh vehicle to the plant's portfolio. Starting in 2014, production of the next-generation Murano will move from Japan to Mississippi alongside its platform mate, the Altima, which is a part of Nissan's plan to build 85 percent of its US products domestically.
In addition to the Altima, the Canton facility also produces the Armada, Xterra, Titan, Frontier and NV vans, and back in June, production of the Nissan Sentra production was moved to Canton creating an extra 1,000 jobs. At this point, there is no indication about how many jobs the Murano line will add, if any.
This is the second announcement this week of production being added in the US as Honda said that the Accord Hybrid production would move to Marysville, Ohio where the standard Accord sedan is currently built.

Nissan bringing GT-R LM Nismo to Le Mans in 2015 [w/videos]

The Nissan Zeod RC hybrid racecar is certainly cool with its pointy looks, we're excited to see it run, but it isn't built to win races so much as push boundaries. But we might not have too to wait long for one of the Japanese brand's vehicles to claim an overall victory at the 24 Hours of Le Mans, as well. The company is announcing the GT-R LM Nismo racecar with a two-car, full factory effort in the top LMP1 class of the 2015 FIA World Endurance Championship, including Le Mans.
Details about the new racer are almost nonexistent at the moment. The only glimpses that we have are its silhouette under a sheet (above) and the briefest peek at its quad circular taillights in one of the teaser videos. However, the team is making some big promises about the car. "We want to win in a very different way to that of our rivals. We won't be turning up in a vehicle, which is a basically another hybrid that looks like another Porsche, Audi or Toyota - they all look the same to me," said Nissan's Chief Planning Officer and Executive Vice President Andy Palmer in the official announcement. Mechanically, Nissan is revealing even less about the GT-R LM Nismo for now. We are just going to have to wait and find out.
The brand will be aiming for a win in the 24-hour race, but it won't come easy. Nissan will absolutely face stiff competition from the combined forces of Audi, Porsche and Toyota in the top LMP1 class. Scroll down to watch two teaser videos for the newest member of the GT-R family and read the full announcement.