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Nissan to bring Friend-Me concept to Shanghai

Nissan's got a big ol' show planned for its immersive space at the 2013 Shanghai Motor Show where visitors will see, touch, hear and smell the Nissan world. Sitting among 20 offerings that include the GT-R, Quest, Murano and Teana will be the Friend-Me concept (click image above to enlarge), the first show car created with "key input" by Chinese designers at Nissan Design China in Beijing. Its USP is "Four seats, one mind connectivity" that promotes information sharing among all the occupants.
The Friend-Me has the "vibrant, young" Chinese demographic in mind, our guess being Nissan thinks there's no reason to stop the digital sharing just because you're sitting in a car. We'll find out on April 20 exactly what's being exchanged in the Friend-Me. Until then, there's a press release below with a little more info.

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

NHTSA opens investigation into Nissan's handling of airbag recall

In March of 2014, Nissan recalled eight models among its Nissan and Infiniti brands, totaling more than one million vehicles, over faulty occupant classification system software controlling the passenger airbag. The company discovered a variety of factors that would interfere with the system's ability to detect an adult passenger in the shotgun seat, resulting in an illuminated warning on on the dashboard and the passenger airbag not deploying in an accident. Yet 124 complaints submitted to the National Highway Traffic Safety Administration since the recall allege that the dealer-installed fix hasn't actually fixed the problem; some consumers say the problem persists after multiple trips to the dealer. The Detroit News reports that NHTSA is opening an investigation into the matter to determine whether a new recall is needed. The occupant sensor has been a bugbear for Nissan over the past couple of years; a much smaller recall for the issue in 2013 covered five of the eight vehicles that were recalled in 2014, and that earlier recall also continued to generate complaints after the issue had supposedly been fixed. At the same time, the company learned that in two instances there was another twist, where the dashboard warning wasn't illuminated but the passenger airbag still didn't go off in an accident. Nissan isn't alone, though, with airbag recalls on a steep upswing across the industry even before the Takata debacle.