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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Japan issues arrest warrants for Ghosn, Americans suspected of helping him escape

This security camera image shows men identified as Michael Taylor and George Zayek during their checkpoint processing at the Istanbul Airport in Istanbul, Turkey. They are suspected of smuggling Carlos Ghosn out of Japan to Lebanon via Istanbul.   TOKYO — Tokyo prosecutors issued an arrest warrant Thursday for Nissan's former chairman Carlos Ghosn, who skipped bail while awaiting trial in Japan and is now in Lebanon. Japan has no extradition treaty with Lebanon, so he's unlikely to be arrested. Lebanon has indicated it will not hand over Ghosn. Tokyo prosecutors also issued arrest warrants for three Americans they said helped and planned his escape, Michael Taylor, George-Antoine Zayek and Peter Taylor. Deputy Chief Prosecutor Takahiro Saito declined to say where the three men were thought to be staying. He said Michael Taylor and George Zayek are suspected of helping Ghosn flee by hiding him in cargo at a Japanese airport and getting him into a private jet to leave the country. Saito would not say if Japan has asked U.S. authorities for help, though he said all options were being explored. Japan and the U.S. have an extradition treaty. Michael Taylor is a former Green Beret and private security specialist. Peter Taylor appears to be his son. Security footage released earlier showed Zayek and Taylor transiting Istanbul Airport at the same time Ghosn allegedly passed through Turkey on his way to Beirut. Prosecutors suspect Peter Taylor met several times with Ghosn in Tokyo, starting in July last year, to plot his escape. Saito said Ghosn was given a key to a hotel room in Osaka near the Kansai Airport that Ghosn left from. Prosecutors say Ghosn broke the law by violating bail conditions that required him to stay in Japan, mostly at his Tokyo home. “We want to stress that the act of fleeing was clearly wrong,” Saito told reporters. “We need to erase the misunderstanding.” Separately, Saito said prosecutors on Wednesday forced open a lock to search the Tokyo office of Ghosn's former defense lawyer Junichiro Hironaka for records of people Ghosn met with while out on bail, and other materials. Prosecutors are asking a judge for help in accessing contents of a computer Ghosn used at Hironaka's office that the lawyer has refused to hand over, citing attorney-client privilege. Ghosn has said he is innocent of allegations he under-reported his future income and committed a breach of trust by diverting Nissan money for his personal gain.

Datsun reveals new On-Do budget sedan in Russia [w/video]

When Nissan revived the Datsun brand name, it essentially hit the "undo" button on the rebranding it undertook decades ago. But this time, the Datsun name is being used solely as a budget brand for developing markets. The reborn marque launched in India this past July with its Go hatchback, returned in September with the Go+ minivan and revealed the Redi-Go concept just last month. And now it's back again with the new On-Do sedan.
Launched in Moscow by CEO Carlos Ghosn, the On-Do was designed and engineered in Japan specifically for the Russian market - Nissan's fifth largest worldwide - where it will be built at the AvtoVaz plant in Togliatti. Decidedly budget-oriented, the Datsun On-Do is a four-door, five-seat econo-box measuring 172 inches long, 67 inches wide and 60 inches tall with an 18.7 cubic-foot trunk which Datsun describes as class-leading. Punctuating an otherwise bland shape is a large front grille and lighting front and rear that looks (and very well might be) bigger than the wheels.
Not that the Datsun On-Do needs a big contact patch to transfer power to the road: motivation is provided by a 1.6-liter engine with a grand total of - wait for it... wait a little longer - 87 horsepower. Which might strike you as a reasonable amount of muscle, considering the 400,000 rubles Datsun is getting for the On-Do (but consider that translates to about $11,300). That's a couple grand more than what Nissan gets for the Micra in that other giant northern country, or about the same amount it gets for the Versa in the US (which sells in Russia for 499k in rubles) - both of which are powered by what is in all likelihood the same 1.6-liter four but producing 109 hp. Of course Russia has different tax rates than the United States or Canada, but with such little power, the Datsun would fall into Russia's lowest tax bracket.