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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Gran Turismo vs reality as Red Bull pro-gamer takes on Nismo pro racer

The last time we saw a real racing driver pitted against a professional gamer, Viagame threw one of each in a Renault Megane RS and the contest was staged as the pro driver navigated the Circuit de Catalunya in Barcelona. That could be seen as a handicap for the gamer, since he's got to get his drive on while dealing with all sorts of unfamiliar G-force sensations that are out of time with what he's doing. Even so, the gamer won.
Nismo has taken its turn, running almost the same contest at Silverstone in the UK. This time, though, it has put its GTAcademy Driver and pro driver Wolfgang Reip in a car by himself, while Red Bull pro gamer Erik Leštach gets to play Gran Turismo 6 safely locked down in the pits. With each driver in his chosen milieu, the game is afoot.
You can find out who won by watching the video below, and for a chance to win something yourself, Nismo will send a box of goodies to whomever guesses the winning time in the video's comments on YouTube.

2014 Nissan 370Z Nismo

Michigan is one of those places where we can sub-divide the seasons into good and bad portions, with each producing a noticeable shift. The week prior to my time in the 2014 Nissan 370Z Nismo, it was 65 to 70 degrees and sunny, all week long. Anyone care to guess what the following week was like?
Windy, cold and damp weather typified my week in the Z, with temps hovering around 55 degrees and several days of showers. Yes, I got the first week of the bad part of fall. The Z was hardly happy during its time with me, but we both persevered, and I made a point of sprinting out to the garage anytime the ground seemed remotely dry enough to test this striking two-seater. That enthusiasm waned quickly, though, as the week wore on.
By all accounts, the Z is a car that I should like. It's an uncompromising sports car, but as I discovered during my travels, sometimes a little compromise is welcome, and living with a car like the Z - particularly the angrier, Nismo-tuned model - quickly becomes a case of too much of a good thing.