2012 Nissan on 2040-cars

Auto blog

Nissan bringing Qashqai, Rogue hybrid to US

Nissan will be expanding its crossover range here in the United States, introducing the popular European-market Qashqai, alongside a hybridized version of the Rogue. Nissan's Kyushu, Japan factory, meanwhile, will churn out 100,000 gas-powered Rogues to capitalize on hot demand here in the United States. The Kyushu move, at least, seems like a smart one, considering just how hot the compact Rogue is. "We haven't hit the ceiling [on Rogue] yet. We have more opportunity there if we can get our dealers more," Fred Diaz, Nissan's senior VP of sales and marketing, told Automotive News. Amping up production in Kyushu will finally mean the end of the first-generation Rogue, though, now known as the Rogue Select. Somehow, we doubt many tears will be shed. AN cites "two sources familiar with Nissan's future product" in its report on the Qashqai and Rogue Hybrid, although both moves are a bit strange at first glance. Both vehicles play in the same part of the market, and are both based on the Renault-Nissan Common Module Family platform. As for the Rogue Hybrid, well, we know what happened the last time Nissan tried to add an electric motor and battery pack to one of its crossovers. Plus, we've heard this rumor before. Nissan, though, seems to think both moves make a lot of sense. While the Qashqai and Rogue are closely related, the Euro-market model is smaller – 10 inches shorter and two inches narrower – making it less versatile, and it wears more handsome sheetmetal. Expect Nissan to field it as such, aiming at buyers that want a CUV for the lifestyle, rather than the versatility, Automotive News reports. There's a lot less information on the Rogue Hybrid, aside from AN reporting that it will hit the market next year. As for potential powertrains, mum's the word. The gas-powered Rogue uses a 2.5-liter four-cylinder, which is the same size as the gas-engine found in the dead-but-still-warm Pathfinder Hybrid. While we doubt it's as simple as a drag and drop, it seems like Nissan's most recent hybrid powertrain is the obvious choice for the upcoming Rogue. What do you think? Will the Qashqai be as big of a hit in the US as it is in Europe and Australia? Is a Rogue Hybrid such a smart move considering the tremendous failure of the Pathfinder Hybrid? Speak up in Comments. Related Video:

Nissan Leaf all-electric taxis start pilot program in NYC [w/video]

When New York City picked the Nissan NV200 as its Taxi of Tomorrow, many were surprised that the vehicle wasn't electric, or even a hybrid for that matter. With NYC Mayor Michael Bloomberg on hand, Nissan celebrated Earth Day on Monday by unveiling a pilot program of electric taxis for the city consisting of six 2013 Nissan Leaf EVs, which the mayor referred to as the "taxi of the day after tomorrow."
This pilot program is aimed to show how EVs can operate as taxi cabs, and Mayor Bloomberg said that New York City hopes to have a third of its taxi fleet electrified by 2020. In addition to the six cars, Nissan has also provided three quick chargers around Manhattan, allowing the Leafs to get an 80-percent recharge in just 30 minutes.
According to David Yassky, commissioner of the NYC Taxi and Limousine Commission, "What we have to do now is figure out how you integrate the charging of an electric vehicle into the duty of a taxi cab."

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.