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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan To Buy Mitsubishi For $2.2B | Autoblog Minute

Nissan confirmed this week that it would take a controlling interest in troubled Japanese automaker Mitsubishi. Nissan will buy 34% of Mitsubishi for $2.2B. Mitsubishi Nissan Autoblog Minute Videos Original Video

Behold your 2015 Nissan Versa Sedan, America

If you've been hoping that the 2015 Nissan Versa Sedan would adopt something of the Versa Note hatchback's styling aesthetic, consider your hopes dashed. This is the facelifted four-door Versa, which is set to make its official debut next week at the New York Auto Show.
You can make your own minds up on the exterior rework, which is a fairly gentle evolution of the current model. The headlights and a new, familial grille are the two big changes for the front of the Versa that give it a bit of Altima style. Out back, the headlights are slightly tweaked, while a sportier rear bumper is the most noticeable change. The top-end Versa SL also adds new mirrors, complete with Audi-ish integrated turn signals, while the Versa SV adds new 15-inch alloys.
Tweaks for the Versa's huge interior are kept to a minimum, and constitute a new steering wheel and a tweak to the center stack, along with some improved materials. Like the Versa Note, Nissan has fitted the NissanConnect infotainment system, although it's only available on the Versa SL.