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Ghosn orders Nissan USA to double sales by 2017

Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.
In 2012, Nissan's US sales rose to 1.1 million units - a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Renault-Nissan has sold 200,000 EVs, claims 58 percent global share

The all-electric Renault Zoe sold 10,000 units during its first year on sale and the French automaker has sold a total of about 51,500 EVs since starting sales of its four-vehicle EV lineup in 2011. Renault's collection also includes the Twizy two-seater, the Fluence sedan and the Kangoo van – just look at the awesome concepts from 2009 in the gallery above. Throw in the fact that the Nissan Leaf has sold around 150,000 around the world and some sales of the e-NV200 delivery van, and we get to a banner headline for the Renault-Nissan Alliance: the companies have sold over 200,000 EVs since the Leaf went at sale in the end of 2010. The Alliance announced it crossed the 100,000 EV sales mark in July 2013, so we can calculate that the two companies are selling roughly 6,250 EVs a month, with the Leaf making up the bulk of that figure (the car is averaging around 3,000 units a month in the US alone). Nissan says that Leaf has cumulatively sold around 67,000 Leafs in the US, 46,500 in Japan and 31,000 in Europe. The 6,250 sales per month is a rough estimate, since the Alliance says its sales are up 20 percent this year compared to last. Still, all told, Renault-Nissan claims it has 58 percent of the global market share for EVs, and its battery-powered vehicles have driven four billion kilometers (2.48-billion miles), which has prevented 450 million kilograms of CO2 from entering the atmosphere. Who wants to bet when the 300,000 threshold will be crossed? Renault-Nissan Alliance sells its 200,000th electric vehicle Renault-Nissan EVs have driven 4 billion kilometers and enjoy 58% of zero-emission global market share Nissan LEAF remains best-selling EV ever; Renault led in Europe last month Alliance launches monthly video series introducing electric vehicle owners from around the world sharing their personal stories with their zero-emission car PARIS/YOKOHAMA (Nov. 26, 2014)-The Renault-Nissan Alliance has sold its 200,000th electric vehicle and has a leading 58% market share for zero-emission cars. Together, Renault and Nissan EVs have driven approximately 4 billion zero-emission kilometers – enough to circle the earth 100,000 times. Renault-Nissan's EVs represent 200 million liters of fuel saved – enough to fill about 80 Olympic-sized swimming pools. Alliance EVs also represent 450 million kg of CO2 that has not been emitted while driving.