2009 Nissan Titan Crew Cab on 2040-cars

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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Datsun Redi-Go is reborn brand's first concept car [w/video]

Nissan's plan for its reborn Datsun sub-brand just got a shot in the arm, as the emerging-market manufacturer has unveiled its first concept car since its resurrection back in 2012. Called the Redi-Go Concept, it looks like a high-riding version of Datsun's recently launched Go hatchback that's been fitted with a few concept car cues (not a bad thing).
The Redi-Go packs LED taillights, Datsun's "D-cut grille" and LED running lights into its Go-inspired body. Funky two-tone 15-inch wheels add a bit of cheek to the overall design, and in our minds look quite good, despite being so small. The ruggedized front and rear bumpers, as well as the sill and wheel arch surrounds add to the Redi-Go's rough-and-tumble aesthetic. We like that Datsun has kept the overall package short, giving the Redi-Go a 92.5-inch wheelbase, rather than creating a lifted version of the upcoming Go+. There are no specific mentions of the Redi-Go's mechanicals, although we'd wager that a production model might share the 1.2-liter engine and five-speed manual found in the standard Go.
While it might be easy to dismiss a concept like the Redi-Go in America, there's no denying its importance to the Indian market, which is decidedly more limited when it comes to available bodystyles. "If we were to make a car like Datsun Redi-Go Concept it would be a segment creator in India, an aspirational car that at the same time is attainable, a car that would be within reach of the first time buyer. This concept shows how serious we are about reinvigorating the market by catering for the needs of a growing class of Indians who have the chance to own a family car that will enable them to enjoy a new sense of independence," said Vincent Cobee, the global head of Datsun.

2014 Nissan Serena offers big flexibility in a tidy package

In America, Nissan attempts to slake our kinschlepping needs with its slow-selling Quest minivan, but in Japan, where consumers seem a lot less reluctant to buy MPVs, there are a lot more models for every size family and budget. Nissan itself offers no fewer than six such minivans, including the popular Serena seen here.
Technically a mid-cycle facelift, this new Serena continues to offer seating for up to eight people with a gas-only or mild hybrid driveline delivering power to either the front or all four wheels. This Tokyo Motor Show reveal takes that familiar package and lends it a freshened look, complete with a revamped front fascia with less chrome frosting, optional LED headlamps, new LED taillamps and new alloy wheel patterns. In addition, the Serena receives new active safety technology, including lane departure warning systems, Around View Monitor with Moving Option Detection, Driver Attention Alert, and so on.
With only a 2.0-liter four-cylinder engine paired with a continuously variable transmission, you might expect the Serena to be smaller than today's American minivans, and you'd be right - it's roughly the size of a short-wheelbase Gen III Dodge Caravan, making its seating capacity particularly impressive. Said another way, the Serena is likely to stay forbidden fruit, but that doesn't mean you can't enjoy it in our gallery.