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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nismo mashes it up with Sentra 370Z and Altima GT-R

Nismo was a tuning division once content (or required) to restrict itself to just one or two models at a time, but these days Nissan is taking the gloves off and allowing its motorsport department to tune just about everything's it's got.
Now in its thirtieth year, Nismo tunes versions of the GT-R, 370Z, Juke and Versa Note, and will soon be working its magic on the Sentra and European-market Qashqai and Pulsar. And that's not even taking into account its considerable racing programs. At this rate, Nismo is going to run out of vehicles to tune pretty quickly, so what has it done? Invent new ones!
No, we're afraid that Nissan is not letting its Nismo division produce its own stand-alone product, but it has released two sets of amusing renderings combining two vehicles into one. One depicts a GT-R crossed with a Teana sedan (better known in these parts at the Altima), while the other crosses a Sentra with a 370Z.

Tesla, BMW and Nissan meeting in secret to discuss charging tech

It's interesting what's happening in the electric vehicle field. It used to be that BMW and Tesla were competitors. Then – and of course they're still competing, especially in the public mind – they were working together on ... something. Maybe. And now, the Financial Times reports that the two luxury automakers are meeting with Nissan. Again, maybe. The scuttlebutt is that the three companies are interested in working together on something to do with charging electric vehicles, potentially a global recharging standard. Currently, when it comes to fast charging, BMW uses the SAE Combo standard, Nissan uses CHAdeMO and Tesla uses its own Superchargers. The meeting was prompted by Tesla opening of all of its patents the other day, FT says. Speaking during the recent annual shareholder meeting, Musk said he was "more than happy to have other manufacturers" use Tesla's Superchargers but that, "there is no other electric car that can accept anything close to 135 kilowatts." Let's assume the technical hurdle can be overcome. With any potential patent/licensing problems out of the way, these discussions with BMW and Nissan might be revolving around this other angle that Musk mentioned: "They (other automakers) just have to contribute to the capital cost, so figure out what percentage of the time are their cars using the Supercharger network and then they can make a contribution proportionate to their customer usage of the Supercharger network." That certainly sounds like something that could take some time to figure out. News Source: Financial TimesImage Credit: Elbilforeningen / Flickr Green BMW Nissan Tesla Electric supercharger chademo sae combo