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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

The art of racing the Nissan GT-R

There's no question that the Nissan GT-R is one of the very fastest cars that money can buy, and that its sophisticated all-wheel-drive system and active suspension give its drivers an absurd level of control at speed. In fact, the GT-R's technical brilliance and video-game quickness often spur armchair critics to make absurd claims that kind of amount to: "The car basically drives itself."
Having a bit of fun with those particularly salty members of the peanut gallery, YouTube producers at That Racing Channel have put together an instructional video about the finer points of GT-R driving and street racing. Scroll down below to get an idea about just how difficult Godzilla can be to keep hold of at the limit.

Why China will soon lead the electric vehicle market

China could be the world's largest electric vehicle market by 2020, thanks to significant government subsidies and the major drawbacks of owning an internal combustion model there. The country's populace registered 75,000 EVs in 2014, and sales figures in 2015 looked even better. In a new video, Renault-Nissan examines the trend and why it happened. Chinese cities heavily encourage buyers to go green through vehicle incentives, but they also make it a hassle to be a polluter. In some places, there's a lottery to limit vehicle registrations and alternating driving bans for even or odd license plate numbers. However, these limits don't apply to EVs, and the country's automakers have benefited from the regulations by introducing small, inexpensive electric models, albeit with sometimes hilarious styling. China's emissions regulations will get even tighter in the coming years. In fact, a Honda exec recently predicted the company wouldn't be able to sell any models there without some form of electric assistance by 2025. Get a better look at the country's electric push to clean up vehicle pollution in Renault-Nissan's video. Related Video: