2004 Nissan Titan Xe ||| 4wd ||| Ex Cab ||| 5.6l ||| Auto on 2040-cars

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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

Next Nissan Rogue flaunts its new look

Remember last April, when Nissan told us it would be launching five new models over the course of 15 months? Well, we've seen the Altima, Pathfinder, Sentra and Versa Note, so that magical fifth model has to be the new Rogue, which our spy photographers recently caught testing. Despite looking like a hodge-podge of black duct tape and garbage bags, we can clearly see that the new Rogue takes a lot of its styling cues from the Hi-Cross concept that Nissan showed at the 2012 Geneva Motor Show. And that's fine - we found that CUV concept to be a decidedly handsome thing, and certainly more attractive than the weird little Rogue that currently roams the streets.
Details surrounding the next Rogue are still very unclear, though our spies suggest that it could be powered by a new 1.2-liter supercharged four-cylinder engine, good for something like 113 horsepower and 140 pound-feet of torque. We'll see about that, since those numbers represent a drastic drop in power versus the current Rogue - to the tune of 57 hp and 35 lb-ft. A diesel engine for other markets is expected to be on offer, and a plug-in hybrid version is also rumored to be in the works, though that won't show up at the vehicle's initial launch.
If Nissan sticks to its plan of showing these five new models in the course of 15 months, that means we should see the Rogue in July. Of course, since things don't always go as planned, it could be many more months before all that camouflage is taken away.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.