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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

200 Nissan Leafs recalled for faulty power inverters

Nissan is going full speed ahead with strong sales for its all-electric Leaf. Unfortunately, some of those Leafs had a glitch that could stop some of those Leafs from doing the same. Credit a faulty power inverter. US Department of Transportation says the faulty power inverters may cause some Leafs to shut down unexpectedly. Thankfully, the glitch affects just 196 Leafs, all of which were produced between April 15 and 24, 2014. Official DOT information on the recall is available here and it's also pasted below. Nissan started contacting Leaf owners in late May, instructing them to bring their vehicles to certified Leaf dealers for repairs, Nissan spokesman Brian Brockman told AutoblogGreen, adding that there'd been no cases of vehicle shut downs from the power inverter. Nissan confirmed the 196-vehicle figure and isn't charging the vehicle owners for the repairs. The company is also providing loaner vehicles at no cost. The recall marks a rare bit of bad news for Nissan's electrification efforts, as the Japanese automaker has been boosting sales of the Leaf all year. Through May, Leaf sales in the US were up 36 percent from a year earlier to 10,389 units, and May sales alone had surged 46 percent from a year earlier. In May, Chrysler recalled more than 4,141 Fiat 500e models from the 2013 and 2014 model years for a similar issue. Inverter modules on those vehicles may allow coolant to seep onto electrical components, which could cause a short circuit and power loss. The recall impacted cars built between September 2012 and April 2014. Report Receipt Date: MAY 16, 2014 NHTSA Campaign Number: 14V263000 Potential Number of Units Affected: 196 Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2014 Nissan LEAF vehicles manufactured April 15, 2014, through April 24, 2014. Due to a problem with the motor control circuit board, the inverter may fail, causing the vehicle shut down. CONSEQUENCE: An unexpected vehicle shut down increases the risk of a crash. REMEDY: Nissan will notify owners, and dealers will replace the inverter, free of charge. The recall is expected to begin on July 7, 2014. Owners may contact Nissan customer service at 1-800-647-7261. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

2014 Nissan Pathfinder Hybrid

If you've been keeping up with our long-term 2013 Nissan Pathfinder coverage, you already know that, generally speaking, we dig it. After racking up 21,000 miles (and climbing!) on our dear Sweet Brown, we've become very, very familiar with the Pathfinder package as a whole, and many of us actually prefer it over competitors like the Ford Explorer and Chevrolet Traverse.
For 2014, Nissan has added a new hybrid option for its Pathfinder, using an all-new powertrain that will also be shared with the CUV's Infiniti-badged QX60 sibling. As far as fuel economy is concerned, our long-term Pathfinder has had no problem hitting its EPA-estimated numbers of 19 miles per gallon city and 25 mpg highway, but this new hybrid model is said to be good for an increase in overall economy - 25/28 mpg (city/highway) when equipped with front-wheel drive and 25/27 mpg with optional four-wheel drive.
We recently took the 2014 Pathfinder Hybrid for a quick spin around the city streets of Nashville, TN. And while our time with the non-hybrid Pathfinder has been pretty enjoyable overall, at first blush, we're having a tougher time warming up to this electrified variant.