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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Renault's new Talisman smacks of Maxima [UPDATE]

UPDATE: Well, despite taking up virtually the same amount of space on the road, Nissan spokesperson Josh Clifton confirmed to Autoblog that there's "no linkage on the two vehicles," and that "they weren't developed in tandem." The story has been edited to reflect this information. While Renault and Nissan maintain a strong alliance, the amount of sharing between the two brands is generally pretty subtle. The two automakers haven't made a habit of rebadging the other's products, although we'd surely support rebadging the Renault Clio or Megane as the new Versa or Sentra, especially if the RenaultSport versions were rebadged as Nismo models. That's not likely to change with the new Renault Talisman The big four-door sedan is the latest vehicle to ride on Renault-Nissan's Common Module Family, which also underpins the current Espace MPV. While it may wear Renault's diamond logo and ride on the Espace's platform, the new Talisman sedan takes up almost exactly the same amount of space on the road as the new Nissan Maxima. There's less than two inches separating the two sedans' overall length and wheelbase, while differences in width and height are negligible. The similarities end with the size, though. While the Maxima is only offered with a 3.5-liter V6 and continuously variable transmission, the Talisman will be available with a range of four-cylinder engines. There will be three diesels, available in 110-horsepower, 130-hp, and 160-hp varieties, along with a pair of gas engines, delivering 150 and 200 hp, respectively. The diesels can only be mated to six-speed transmissions (manuals are available for the 110 and 130-hp models), while the petrol mills are limited to seven-speed dual-clutch units. The Renault will also offer four-wheel steering, in the form of the company's 4Control system, and active dampers. While not pictured here, the Talisman will also be offered as a five-door wagon. You can expect to see both the sedan and long-roof models when Renault shows its newest entries in September, at the 2015 Frankfurt Motor Show. Related Video: THE TALISMAN Renault's new saloon packs style and real driving enjoyment Renault is proud to reveal its new executive saloon. The evocatively named TALISMAN ticks all the boxes that D-segment customers have come to appreciate, while taking wellbeing and driving enjoyment to a new level. The Renault TALISMAN features a unique combination of: • Assertive styling: sleek, elegant lines.