09 Nissan Titan Le Crew Cab White Cst Lift Kit Custom Sound System on 2040-cars

Auto blog

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Feds Probe Nissan Cars For Unintended Acceleration

DETROIT (AP) - The U.S. government's road safety agency is investigating complaints that a trim panel can cause unwanted acceleration in Nissan Versa small cars. The probe covers about 360,000 Nissan Versa and Versa Note subcompacts from the 2012 through 2014 model years. The National Highway Traffic Safety Administration says in documents posted Saturday on its website that four drivers have complained that a trim panel near the gas pedal can trap the edge of a driver's shoe. This can stop the driver from releasing the gas pedal quickly and delay braking. There are no reports of crashes or injuries, although one driver complained of a close call at an intersection on June 9. As the driver accelerated to make a left turn, a plastic trim panel that covers the center console trapped the driver's shoe and stopped it from moving off the gas pedal, the complaint said. "I used my right hand to grab my leg and pulled harder, immediately braking hard, then backing my foot off the brake as I squealed and skidded around the corner, almost going over the curb and crashing," the driver wrote. The driver reported that the edge of the trim piece wasn't secured and trapped the sole of a leather work boot. Drivers who file complaints are not identified by NHTSA. Two of the four complaints were from drivers of rental cars, the agency said. A fifth complaint was filed in an unidentified foreign country, according to NHTSA. Investigations can lead to recalls but so far there are none in this case. Messages were left seeking comment Saturday from a Nissan spokesman. Related Gallery AOL Autos Test Drive: 2014 Nissan Versa Note Recalls Nissan unintended acceleration nissan versa nissan versa note

Nissan returning to top-level US racing with this TUDOR entry

Muscle Milk Pickett Racing, formerly powered by Honda to two consecutive American Le Mans Series championships, is now officially powered by Nissan. The Japanese automaker's return to the top tier of US sports car racing comes with Nismo factory backing of the Muscle Milk entry in the newly created TUDOR United SportsCar Championship. Those with long memories will recall that Nissan walked away from America's then top-flight sports car series, IMSA, more than 20 years ago, having won 33 races, three manufacturer titles and four driver's titles from 1988 to 1991.
The ORECA 3 racecar's reveal also marks the introduction of Nismo Global Exchange drivers to the team. Alex Brundle, who drove for Nissan-powered OAK Racing last year in the FIA World Endurance Championship, will join Lucas Luhr and Klaus Graf at the Rolex 24 Hours of Daytona. It's his first time in a major US event, but having finished second in the WEC and in the LMP2 class at Le Mans last year, he's no novice. Nismo drivers will also contest the 12 Hours of Sebring and Petit Le Mans.
The No. 6 Muscle Milk entry will be hitting the track with the other competitors this weekend during the "Roar before the Rolex 24," with the race itself happening on January 25-26. You can read more about what's coming in the press release below.