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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Renault-Nissan debuts new Common Module Family for future vehicles

Platform sharing is nothing new for the 14-year-old Renault-Nissan Alliance, but this partnership is set to introduce new modular platform components that will eventually underpin 11 Renault models and three Nissan vehicles by 2020. Rather than being a typical platform, the Common Module Family (CMF) actually represents five segments of a platform that can be used in various applications, and one of the first vehicles to use this architecture will be the 2014 Nissan Rogue (spy shots of which are shown below) when it arrives "in late 2013."
As pictured in the image above (click to expand), CMF is composed of four chassis component, principally the front underbody, rear underbody, engine bay and cockpit as well as a common electrical system. Besides the next-gen Rogue, future Nissan models to share CMF will include the Qashqai and X-Trail, while Renault models will start using the platform next year on vehicles including the Scénic and Laguna. The CMF architecture is expected to help the Alliance reduce the parts cost of a vehicle by up to 30 percent and reduce the entry cost by up to 40 percent. The official press release with more details about CMF, and what it means for Renault-Nissan, is posted below.

Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.