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Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Automakers' sound systems: Crank it, don't yank it

Years ago, one of the first things most music lovers did after buying a new vehicle was drive to an aftermarket stereo shop to get the crappy stock components swapped for better gear. And you'd typically get not only better sound but also more bang (and boom) for your buck. But in the past decade or so, the overall quality of OEM audio has dramatically increased, while car electronics became more complex, removing the incentive for most new vehicle owners — and all but the most hardcore DIYer — to start from scratch. In 2010, I did a comparison of the average costs for OEM electronics vs. similar offerings from the aftermarket, and back then automakers' stock premium systems were by far the best bargain — and are probably an even better value now. The premium 14-speaker, 1,200-watt JBL system in the all-new 2019 Toyota Avalon is a prime example of this trend. It's standard on the top two Limited and Touring trims and is available as a $680 audio upgrade on the XLE and XSE. I doubt you can even buy 14 speakers and 1,200 watts of amplification from the aftermarket for 700 bucks, much less have it all installed. And because the system is bundled with Toyota's Entune infotainment system, Apple CarPlay and a surround-view camera, removing the head unit means you would likely lose these features. Another advantage of OEMs and their audio partners is they can design the car around the audio system. In the past, automakers would typically place speakers where convenient for packaging, not for optimal sound reproduction, and audio engineers were forced to compromise. But as with the Avalon's premium JBL audio system, this is starting to change. At a recent behind-the-scenes peek for media into the process of developing the system, Toyota and Harman engineers delved into the minutia of sealing the inner panel of the front doors to create an enclosure for 6x8-inch woofers, making space in the pillars for JBL horn tweeters and extensively measuring the acoustic properties of the interior to tune the sound to the space. I'm met some creative and skilled car stereo installers, but none with a degree in psychoacoustics. The system is also the first to feature Quantum Logic Surround that creates a multi-channel listening experience from two-channel sources. And it includes Harman's Clari-Fi processing that "rebuilds key details lost" in compressed audio formats used by streaming music services and MP3s.

Nissan IDx Nismo and IDx Freeflow concepts are a bridge to the Datsun 510

We're not sure if someone from The Adjustment Bureau stopped by Nissan's PR department to explain the IDx Nismo and IDx Freeflow concepts, but the company's odd press release can't diminish our love for these two show favorites. We had been told to look out for an unnamed Datsun 510 BRE homage, and once we saw the brothers IDx, we knew we'd found them. But the press release doesn't mention anything about the Datsun 510 Brock Racing Enterprises, nor does it mention one Mr. Peter Brock, the man who won two Trans-Am championships in the Seventies for the nascent Japanese budget brand.
Instead, it declares that the cars were the result of a co-creation product development process with "digital natives," said natives being the whippersnappers born after 1990. Nissan says it worked with the young'uns to create two different expressions of "their desire for a basic, authentic configuration for a car." If that's true, it appears that what the kiddies really want are... two different homages to the Datsun 510 BRE that Peter Brock used to win two championships in the seventies for the nascent Japanese brand.
The IDx Freeflow - the "ID" is for "identification," the "x" is "the variable representing the new values and dreams born through communication" - takes the casual approach, with a light khaki exterior hue, a minimalist interior decked out in denim and a console shifter that works a continuously variable transmission. The IDx Nismo is out for blood, from its crimson interior to its five-point harness to its bolt-on flares and sidepipes. We aren't told what the digital natives requested for powerplants, but that's alright; if this is what "co-creation" looks like, we're not entirely against it except where that "CVT" is involved.