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Nissan Leaf, e-NV200 get orange treatment for Ultraman Ginga S

The automobile-as-crime-fighting-teammate concept dates back at least to the 1960s Batman television series, gained further currency during the 1980s with Knight Rider and was referenced in the recent Kia ads featuring Los Angeles Clippers basketball star Blake Griffin and Jack McBrayer of 30 Rock fame. Now, Nissan has put a bright, colorful spin on the idea by tricking out both a Leaf electric vehicle and an e-NV200 electric van for the Japanese television show Ultraman Ginga S. A far cry from the aforementioned muscle cars (the Leaf powertrain delivers just 107 horsepower), the vehicles still cut dashing figures by featuring a lot of orange, a bunch of geegaws, a body kit and cannons. Yes, cannons. They were shown off at the Tokyo Toy Show. The Ultraman Ginga series debuted on Japanese television just last year, according to the Internet Movie Database (IMDB). Nissan started making the real-world e-NV200 electric van in Spain in May. No plans have been announced for US sales, though the Japanese automaker will export the van to its home country. There's an explanatory video and Nissan's press release about the Ultraman Ginga vehicles below, but we apologize in advance, as you will need to be able to read Japanese for the PR. The video has been helpfully translated. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ???????????????????????????? --??????????2014????????????e-NV200???????????-- ?????????(??:????????? ??:???? ???)???????????????(??:?????? ??:?? ??)??????????????????????? ???????????????100%???????????*1???6?9??????100%????????e-NV200?????????????2????????????????TV?????????????????S*2(???????????)???????? ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ?????????????????11?5??????????????????10????????????e-NV200???????????????????????????Leaf to Home??????????????????????????????????????????? ???7?15???????????????????S??????????????????????????????????Web?????????????????????????? ???6?12???6?15????4?????????????????????????????2014???????????????e-NV200????????????????????????????????????????????????????? (*6?12??13????????????????????????????) ????????S????????????????????????> ??: 6?12?(?)11:30~ ??: ???????? ?4??? No.4-1???????

Datsun previews new budget sedan for Russia [w/video]

Nobody does cars on the cheap quite like the Renault-Nissan Alliance. The former part of the equation already has its Dacia brand of cost-effective, no-frills vehicles that have become a favorite of Top Gear co-host James May, and last summer, the latter revived its Datsun nameplate for a budget brand of its own.
The reborn Datsun launched in India this past July with its Go hatchback, returned in September with the Go+ minivan and revealed the Redi-Go concept just last month. And now it's given us our first look at an upcoming budget sedan developed specifically for the Russian market.
The as-yet unnamed vehicle (which we'll bet will incorporate the word "go" into its nameplate somehow) is set to debut on April 4, where it will launch the Datsun brand in Russia. Few details are available at this point, but the low-cost sedan was designed in Japan to offer Russian drivers "an engaging driving experience, peace of mind ownership and accessibility at the right and transparent price, with a competitive Total Cost of Ownership."

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?