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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Renault invests in sailing ships to reduce its carbon footprint

Renault is taking a page from the golden age of sailing as the company looks towards reducing its carbon footprint through the use of cargo sailing ships. The French automaker recently announced its partnership with Neoline, a start-up enterprise based in the west of France. The firm specializes in reducing the cost and emissions of typical cargo ships, by reintroducing sailing into the transportation equation. Renault's goal is to reduce its global carbon footprint by 25 percent in 2022, as compared to where they were in 2010. This plan also includes a separate target, to lower supply chain emissions - which includes shipping methods such as trucks, trains, and cargo ships - by 6 percent, compared to levels in 2016. Two prototype cargo vessels, complete with a full set of sails, will be introduced by 2021-22. These two ships will travel between the U.S. eastern seaboard (exact locations are TBD) and the French port cities of Saint-Nazaire and Saint-Pierre & Miquelon. Specifics about what exactly the ships will be carrying has not been released, though Renault is part of an extensive global auto alliance that includes Nissan and Mitsubishi. "For nearly 10 years, we have been working to identify the most environmentally sustainable solutions," said Jean-Francois Salles, Alliance global director, production control. "For example, optimizing the fill rates of the containers and trucks, producing eco-friendly packaging, and implementing a multi-modal system." The current demonstration vessel measures in at 446 feet in total length and has more than 45,000 square-feet of sail. For all you big ship fans out there, the Titanic was about double this size, stretching about 882-feet in length. When powered solely by the wind, Neoline CEO, Jean Zanuttini, says that total emissions drop by as much as 90 percent, versus the carbon footprint of a traditional cargo vessel. Related Video: Green Mitsubishi Nissan Renault Green Culture Technology renault-nissan greenhouse gases shipping ship cargo ship

Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.