2009 Nissan Sentra 2.0 4dr Sedan 6m on 2040-cars

Auto blog

Nissan's new GT-R boss says next car will go for more volume

Since its introduction in 2008, the Nissan GT-R has seen a steady increase of power and price almost every year, but the big news for the next-gen supercar might be an increase in production. Automotive News recently spoke with newly appointed GT-R chief engineer Kinishi Tanuma who said Nissan needs "more of a volume car." Nissan has sold a little more than 2,000 GT-Rs in the US since 2012 - 1,188 last year and 952 so far this year.
Of course, a key limiting factor in the GT-R's production is its hand-built engine. Currently, only four people are qualified to build the GT-R's twin-turbo V6, but Tanuma says a fifth is in training. Even if production numbers are raised, Nissan also wants to add more quality and value into the GT-R. There is still no word as to what kind of timeframe Nissan is looking to start pumping out more GT-Rs, but with a new Nismo model rumored to be bringing a two-second 0-60 time, demand is sure to be on the rise.

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Chevy City Express headed for dealers

With competition coming from the Ford Transit Connect, it's high time Chevrolet got in on the compact hauling action and took the fight to its cross-town rival... and it's doing so with a little help from Nissan. The Chevy City Express, a badge-engineered Nissan NV200, is now arriving at dealers, giving Bowtie fans a counter to Dearborn's compact van.
"Our existing customers will love getting behind the wheel of the City Express when it's at their Chevrolet dealership," Ed Peper, GM's vice president of fleet and commercial vehicles said in a statement. "But we're most looking forward to giving potential new customers the opportunity to experience one of many Chevrolet commercial vehicles that best fit their needs."
Prices for the 2015 City Express start at $22,950. Scroll down for the official announcement from Chevrolet.