2006 Nissan Sentra S Sedan 4-door 1.8l on 2040-cars

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A realistic approach to fixing Mitsubishi

There are going to be a lot of words written about what Nissan needs to do with Mitsubishi in the coming months and years in the interest of turning the brand around. After Nissan's purchase of a controlling stake in the diamond star brand, there's been more interest in Mitsubishi thanks to the potential of platform sharing and plenty of cash from Nissan-Renault to get the juices flowing again. But, while some have been doing their best to advocate for the return of the 3000GT, Evolution, and even the Starion - Many of these posts forget the reality of the market we live in today. As much as we like to look back fondly at the sports coupes of the '90s, a byproduct of the insane cash flows all the Japanese manufacturers had at the time, the reality of today puts a much greater emphasis on what is most-boring; Crossover SUVs, alongside mid-size and compact sedans. We do need to ask a fundamental question, how much Mitsubishi is enough to be able to continue to call the cars Mitsubishis? Aside from slight product revisions and reconfigurations, Mitsubishi (at least in North America) has been largely dependent on the same GS platform and 4B1 engines that date back to their long-time partnership with Chrysler (and Hyundai) in the mid '00s. Admittedly, the chassis and engines have served the company well, underpinning a wide variety of vehicles sold around the world, and seeing quite a few revisions to at least attempt to keep products competitive. But, the GS chassis is old, heavy, and severely out of date - and when matched to the underpowered 4B1 series engines - make for largely uncompetitive offerings in the market. While something like the Outlander Sport is indeed interesting compared to a Honda CR-V, it is by no means the smart choice in the segment. So, going forward, unless Mitsubishi has had a skunkworks of sorts developing their chassis and engine replacements over the past few years, what exactly are they planning to do for their bread-and-butter models? I think the straightforward answer is without a doubt the Nissan North America parts bin. With so many of their models selling well, and for the most part, are reasonably well-reviewed, it would be quite simple to adapt the chassis and powertrain to Mitsubishi's liking to create a high-volume alternative to what is currently available now.

Nissan Leaf sales up again in February, Chevy Volt dips deeper

Nissan managed to buck the industry's overall trend of lower sales in February with double-digit growth throughout its lineup. That includes a 12th month of record sales for the Nissan Leaf electric vehicle, with the year-over-year numbers up more than a skosh. The February ledger for the Chevy Volt looked much worse, falling 25.6 percent from February 2013 down to 1,210 units. With 1,425 Leafs sold, Nissan came away the winner in a head-to-head competition between these the two early plug-in vehicles for the fourth month in a row. Nissan expects the Leaf's sales momentum continue in March. February Leaf sales were up 118.2 percent, making 2014 the car's best February ever. The car was most popular in San Francisco, CA and Atlanta, GA, two places where the the brutal winter cold that struck most of the country had a limited effect. Nissan said that other markets with notable Leaf sales growth were Honolulu, HI, Dallas/Ft. Worth, TX and Denver, CO. Toby Perry, Nissan's director of EV sales and marketing, said in a statement that Nissan, "amped up advertising in the latter half of February, which already has resulted in an uptick in sales and a significant increase in shopping traffic. We expect to see that momentum continue in March." The Volt retains an overall sales lead against the Leaf, but Chevy's calendar year-to-date sales numbers are down 23.1 percent so far in 2014. Overall, Chevy's sales calendar YTD numbers were down just 7.7 percent, so the Volt is performing below average. As always, we will have a more complete report of last month's green car sales up in short order. Green GM Nissan Electric Hybrid PHEV ev sales

Nissan Murano production fires up in America for first time [w/video]

Production of the new, third-generation Nissan Murano has finally kicked off at the company's Canton, MS factory, marking not only the eighth vehicle built on the facility's lines, but also the first global product to be built there since it opened in 2003.
"The strategic investments that Nissan has made in Canton serve as a testament to the flexibility, efficiency and talent of our workforce and suppliers," said John Martin, Nissan's boss for manufacturing, supply chain management and purchasing. "In Canton, we build high-quality vehicles that compete and win globally, and the bold new Murano will build on that reputation."
The addition of Murano production, which joins Altima, Armada, Titan, Frontier, Xterra and NV, brought a further 1,300 jobs.