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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Infiniti puts EV plans on hold again

Think of it as the green-automotive industry's version of Groundhog Day. Nissan's Infiniti division is putting plans for its first mass-production electric vehicle on hold. Again. The Infiniti LE, whose concept version was unveiled 2012's New York Auto Show, is again being put up on the proverbial blocks, USA Today says, citing a presentation by Infiniti executive Michael Bartsch at a recent company event in Detroit. Essentially, the Nissan division has bigger fish to fry, in the form of boosting overall Infiniti sales, and doesn't yet want to put the effort into introducing the Infiniti LE. The Infiniti EV plans were first postponed by then-Infiniti President Johan de Nysschen during the summer of 2013, as de Nysschen wasn't quite buying into Nissan boss Carlos Ghosn's ambitious electric vehicle sales projections. De Nysschen resigned last summer to join General Motors' Cadillac division. One issue may be the fact that the Infiniti wouldn't be all that different from the Nissan Leaf. Despite the fact that US sales of that EV surged 34 percent last year compared to 2013, to 30,200 vehicles, an Infiniti version was apparently not enough of a selling point within the company. While the Infiniti is sportier looking than the Leaf and would boast inductive, wireless charging, it would have a similar power output and single-charge range as the Leaf.

Nismo GT-R poised to be fastest Nissan ever

For almost every year since the Nissan GT-R first debuted, Nissan has been figuring out how to cram more power under the hood or give it 911-like quickness around the Nürburgring. Looking to create a brand image for its performance arm, we already knew that a hotter, Nismo-branded GT-R was in the works, but it seems some details may have leaked regarding this new Nismo GT-R.
While little has been spoken of this Super GT-R since February, Top Gear is reporting that Nismo is planning to make improvements to the coupe's power, handing and styling - three things that we're sure few have complained about since 2009. What could this mean for the GT-R? According to the article, Nismo could be looking to raise horsepower from the current 545-hp mark to more than 570 hp, and handling upgrades could give the car a 'Ring lap time of seven minutes and 22 seconds, which as Top Gear points out, is four seconds quicker than the new 911 GT3.