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Renault's planned luxury sub-brand gets reconsidered

Renault believes there's enough Alpine love to restart that brand with its own model almost immediately. The launch of the Initiale Paris luxury brand it's been mulling, on the other hand, will be more restrained: a report in Autocar says that instead of launching with a first model based on the Mercedes E-Class architecture, Renault is going to introduce an Initiale Paris trim line on the new Clio and Espace. More accurately, that should be 're-introduce and aggressively market,' since Renault has used an Initiale Paris trim over the years since it introduced the concept car (pictured) in 1995, even as recently as the current-generation Laguna Coupe.
Other models will be added after the Clio and Espace, and when Renault can assess what kind of future the trim has, it will decide on the launch of a subsidiary brand. Company CEO Carlos Tavares said we shouldn't hang around waiting for a decision, though, declaring that establishing such a brand - if it even comes to that - "will be a job for at least my successor to worry about, not me."

Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

2015 Nissan Versa Sedan continues to prioritize space and price over looks

Nissan's refresh of its cavernous Versa Sedan is on hand today at the 2014 New York Auto Show. While we continue to appreciate the Versa for its space and low price, this slight restyling of the four-door sedan hasn't done much for its uninspiring appearance.
Newly enlarged headlights and a reworked, more Altima-like grille are the biggest changes to the front of this Versa, although Nissan has also added some brightwork around the revised foglight housings. Integrated turn signals liven up the mirrors, while the rear of the car wears a new and almost strangely sporty bumper.
Perhaps more importantly for prospective owners, Nissan has also made a few interior tweaks, with a new steering wheel and a revised center stack leading the change. There's some new available tech on the top-end SL model, as well.