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Apple iTunes Radio picks Nissan as first automotive launch partner

With the launch of iOS 7 last week, those who carry around a certain fruit-branded cellphone got access to a new technology called iTunes Radio. Apple's delayed entry into a market currently dominated by service such as Spotify and Pandora, iTunes Radio allows users to create their own stations or to choose from a number of featured stations. From there, listeners can fine tune their results to deliver more popular songs or newer, deeper tracks. Each song is linked back to the iTunes store, allowing users to easily buy songs they fall in love with.
Now, Nissan has teamed with Apple as the exclusive launch partner for iTunes Radio. This partnership means you'll be seeing some Nissan-specific content when you're surfing through iTunes Radio, with some subtler stuff in the form of material and some not-so-subtle approaches, like Nissan's use of iAd, a system that allows developers to directly insert advertisements into apps. The focus at first will be on the upcoming Rogue, the redesigned Versa Note and the Leaf EV.
Nissan's vice president of marketing in North America, Jon Brancheau, explained the team up, saying, "We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models." Take a look below for the rundown from Nissan.

Carlos Ghosn launches initiative to help his native Lebanon

BEIRUT — Former Nissan Motor Co. Chairman Carlos Ghosn made a new public appearance in Lebanon Tuesday during which he launched an initiative with a local university to help the country that is undergoing a severe economic and financial crisis. It is GhosnÂ’s second appearance in public since he was smuggled from Japan in late December to his ancestral Lebanon. In early January, Ghosn gave a news conference in Beirut saying he fled because he could not expect a fair trial, was subjected to unfair conditions in detention and was barred from meeting his wife under his bail conditions. Ghosn declined to elaborate about the details of his arrival in Lebanon, saying it happened in “dramatic circumstances” and also refused to answer questions regarding two Americans who allegedly helped him flee Japan to Lebanon through Turkey. He also refused to talk about former Nissan executive Greg Kelly, who is standing trial in Japan. Ghosn said that the initiative with the Maronite Christian Holy Spirit University of Kaslik, USEK, titled "Moving Forward," aims to launch a top executive management program, a training center on new technologies and to support startups. “The objective is obviously serving this institution ... but also serving the country and the society,” Ghosn said in an opening speech. “If there is one specific thing that Lebanon needs it is create jobs.” “When we are developing top management, we are developing people strong enough to carry companies through this difficult time, to grow a company and to create jobs,” Ghosn said. Lebanon is mired in the countryÂ’s worst economic and financial crisis in its modern history. It defaulted on paying back its debt for the first time ever in March, and the local currency has collapsed, leading to hyperinflation and soaring poverty and unemployment. Talks with the International Monetary Fund on a bailout package have stalled. The economic and political crisis deepened after an Aug. 4, blast in Beirut that killed and wounded many and caused damage worth billions of dollars. Many Lebanese consider Ghosn as one of the countryÂ’s heroes in the diaspora who succeeded in turning troubled car companies in France and Japan into profit making ventures. Some have suggested that Ghosn should be given a governmental post in Lebanon to get the country that is notorious for corruption and mismanagement out of its troubles.

Nissan ZEOD RC completes 24 laps at Le Mans

Well, that's a nice start. Nissan says a test version of its ZEOD RC racecar has completed its first 24 laps at Le Mans in France. And, aside from two "small technical issues," things went swimmingly. The ZEOD (which stands for "zero emissions on demand") RC pairs a 1.5-liter, three-cylinder engine with a couple of electric motors and includes regenerative braking. The Japanese automaker first started testing the vehicle last fall. The first ZEOD prototype was unveiled at Le Mans last summer. Driven by Wolfgang Reip and Tommy Erdos, the test-version ZEOD suffered from a broken fuel pump and faulty exhaust, but still completed "large sections" of the circuit on electric power alone, so Nissan is gonna call the test run a success. The goal, of course, is to complete a single, 8.5-mile lap at Le Mans purely on electric power. Nissan will test the real version of the ZEOD this week in the UK. Satoshi Motoyama and Lucas Ordonez will drive with Reip at the actual Le Mans race. Check out Nissan's press release below, and take a look (you can cringe a bit if you want) at a really cool crash-test video of the car from last month here. Nissan ZEOD RC on track at Le Mans for the first time SILVERSTONE, UK & LE MANS, FRANCE – The Nissan ZEOD RC completed its first 24 laps of Circuit de la Sarthe with GT Academy winner Wolfgang Reip and two-time Le Mans P2 winner Tommy Erdos at the wheel. While the car was delayed with two small technical issues – a broken fuel pump issue and a broken exhaust – today's test was an important step in the development of the car that aims to complete an entire lap of Le Mans on pure electric power. "Today has been a very important step in the development of the car and what we have achieved is actually quite remarkable," said NISMO's Global Head of Brand, Marketing & Sales, Darren Cox. "We knew we were tackling a huge challenge with the goal of building a car that could complete an entire 8.5 mile lap of Le Mans on nothing but electric power. We have certainly discovered why nobody has tackled it previously. "We completed large sections of the circuit today on EV power and learned a great deal," Cox continued. "Today was about testing the systems and ensuring the transition from electric to internal combustion power was seamless. Testing at other venues is extremely valuable but there is no substitute to running here at Le Mans.