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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Porsche wins the 2015 24 Hours of Le Mans

The question going into this year's 24 Hours of Le Mans was whether or not the Porsche 919 Hybrid would be able to combine its qualifying pace with race reliability. After battling neck-and-neck with Audi's R18 for most of the race, the answer is a resounding yes. Not only did Porsche drivers climb the first two spots on the podium, they did so without any major mishaps on track. This win is the first overall trophy for Porsche since 1998. Audi previously won the last five races, and 13 of the last 15. Corvette also returned to the winner's circle, with the No. 64 C7.R taking winning the GTE Pro division. The victory is the first class win for Corvette since 2011. KCMG won the LMP2 class in ninth overall. With 45 minutes to go the No. 98 Aston Martin crashed out of first place in GTE Amateur, giving the class win to SMP Racing's Ferrari and second place to the Patrick Dempsey Racing Porsche 911 RSR. For the full list of official results, click here. The GTE Pro class proved to be just as exciting as the P1 class, with a four-way battle for first after four hours into the race. For most of the race, the battle at the top went back and forth between the two German manufacturers. An tire puncture in the No. 7 Audi gave up the lead to Porsche, and moments later a crash forced the No. 8 into the garage. But a three-minute replacement of the front and rear bodywork kept the Audi in contention. As the race wore into the night, Porsche maintained a slightly faster pace than Audi. Nick Tandy took the lead on Lap 253 early Sunday morning, and car No. 19 never gave up the top position. The win is the first for all three drivers of the No. 19 – Nico Hulkenberg, Earl Bamber, and Nick Tandy. A lap behind in second was the No. 17 Porsche. The Audis fought reliability problems late in the race but still finished third with the No. 7 R18. The GTE Pro class proved to be just as exciting as the P1 class, with a four-way battle for first after four hours into the race. As the Aston Martin cars dropped away, the lone Corvette Racing entry took over, followed by a charging AF Corse team Ferrari 458 Italia. The Corvette and Ferrari continued to trade places in the final hours until gearbox trouble forced the No. 51 Ferrari out of contention. It was eventually passed by the other AF Corse car, No. 71. Nissan experienced all the pain of a first-year effort with its front-wheel-drive GT-R LM Nismo.

Recharge Wrap-up: Tesla Model X 0-100 video, Nissan-Renault record EV sales

A video shows that a Tesla Model X can accelerate from 0-100 mph faster than a Model S P85D. DragTimes tested a Founders Edition Tesla Model X P90D with Ludicrous Mode, and found that it did 0-60 mph in 3.178 seconds, which is faster than Tesla's stated 3.2 seconds. The 0-100 mph happened in just 7.98 seconds, which is faster than the 8.3 seconds DragTimes clocked in Model S P85D using Insane Mode. Even more impressive is that the Model X used is a seven-seater with all the boxes ticked, which means that it's lugging a lot of extra weight on the drag strip. DragTimes says it intends to do more tests with other configurations of Tesla models – perhaps we'll get to see how two vehicles with Ludicrous Mode compare. See the video above, and read more at Teslarati. Nissan and Renault saw record sales of electric vehicles in 2015. The two automakers sold 84,754 battery-powered vehicles last year, a rise of 2.5 percent. Nissan Leaf and e-NV200 sales dropped by almost 10 percent, but Leaf sales are expected to improve with the next generation. The Alliance's EV sales, though, were boosted by Renault selling 45 percent more EVs in 2015. Government incentives in France are partially responsible for Renault's success. Since they began selling them, Renault and Nissan have sold 302,000 EVs worldwide by the end of 2015. Read more at Bloomberg Business. A study finds that E20 provides higher peak load capability and thermal efficiency than gasoline in reactivity-controlled compression ignition (RCCI) combustion. The dual-fuel combustion technique uses in-cylinder blending to optimize combustion. The study used E20 ethanol blend or gasoline blended with highway diesel or B20 biodiesel blend and compared the results. In addition to the load capacity and thermal efficiency benefits, E20 also produced fewer hydrocarbon emissions. Read more at Green Car Congress. Related Gallery Renault-Nissan Alliance at COP21 View 22 Photos News Source: Teslarati, YouTube: DragTimes, Bloomberg, Green Car Congress Green Nissan Tesla Renault Alternative Fuels Ethanol Green Automakers Electric Videos recharge wrapup