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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Recharge Wrap-up: Rimac Concept One vs. Bugatti Veyron, Tesla Autpoilot in the snow

Watch the Rimac Concept_One and the Bugatti Veyron drive head-to-head along the Croatian coast. Rimac Automobili founder Mate Rimac invited the Earl of Pembroke to drive his 1,088-horsepower EV, while he'd drive Lord Pembroke's Bugatti for comparison. Besides the scenic coastal roads shown in this first film, the pair also drove on a racetrack and an airfield. More episodes – and a drag race – are to come. Watch the video above, and read more at Teslarati. Watch how Tesla Autosteer operates in the snow at night, with no lane markings and no lead vehicle. While Tesla doesn't recommend using Autopilot in these conditions, it seems to manage rather well. Even thought the system shows that it doesn't always recognize the curb, the car doesn't instruct the driver to take control. It's possible that data plays a key role when there aren't other guiding factors on the road, and Tesla's high resolution mapping and the car's GPS could help navigate when there is little sensor input. See the video and read more at Electrek. Andromeda Power shows how a Nissan Leaf rescue car can charge a Tesla Model S. Andromeda Power uses its V2V Orca Inceptive onboard charger, which is meant for CHAdeMO to CHAdeMO charging. It requires a lot of equipment, including a CHAdeMO Tesla adapter, but it's definitely one way to feed a Tesla enough juice to get to the nearest charging station. Read more at Inside EVs. Hyundai increase the range of its Tucson Fuel Cell by 30 percent. The next generation of the hydrogen powered Hyundai is expected in early 2018, and range will jump from 265 miles on a full tank to 348 miles. That surpasses the Toyota Mirai's 312-mile range, but not the 366 miles of the Honda Clarity Fuel Cell. Read more at Green Car Reports, or from the Nikkei Asian Review. Related Gallery Rimac Automobili Concept_One View 35 Photos News Source: Electrek, YouTube: KmanAuto, Teslarati, YouTube: Wilton Classic & Supercar, Inside EVs, Green Car Reports, Nikkei Asian Review Green Bugatti Hyundai Automakers Nissan Tesla Green Automakers Autonomous Vehicles Electric Supercars Videos recharge wrapup

Club to restore amazeballs Datsun Safari Rally Z

Thanks to the Nissan Restoration Club, a legendary rally car is coming back to life. At the recent Nissan 360 media event, the Japanese automaker announced that its restoration club is bringing the Safari Rally Z back to original running condition. A variant of the Fairlady Z (or Datsun 240Z in the US), the Safari Rally Z has a fastback coupe body and a 215-horsepower inline-six engine. It won East African Safari Rally championships in both 1971 and 1973. The restoration is scheduled for completion this December.
Formed in 2006, Nissan's Restoration Club is comprised of 60 volunteer members who are passionate about Nissan's historic racecars. The club's past restoration projects include the 1964 Skyline racecar and 1947 Tama electric vehicle. Read the press release below for all the details on the latest restoration, and check out the gallery for photos of the Safari Rally Z as well as the 1972 Fairlady 240Z.