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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

This tiny 1.5L engine from Nissan makes 400 horsepower

Back in 2012, Ford packed its tiny 1.0-liter EcoBoost three-cylinder in a carry-on suitcase, destined for use in the Fiesta here in the US. In June, Nissan will pack its tiny new three-cylinder engine in a 24 Hours of Le Mans racecar. Nissan's don't-call-me-DeltaWing ZEOD RC racecar will still be able to tackle a single lap under full electric power, but the rest of the time it will be powered by the new 1.5-liter turbocharged three-cylinder engine.
Holding the lightweight engine (at right) is Nismo president Shoichi Miyatani, and he's likely smiling because that 40-kilogram (88-pound) engine packs quite a punch with 400 horsepower and 280 pound-feet of torque. Nissan would like to take a moment to point out this engine's power-to-weight is better than the engines currently used in Formula One racecars. Scroll down for more information on this new race engine, which we'll see in action at Le Mans in June.

What happens to Renault-Nissan after Ghosn is gone?

Carlos Ghosn is a very, very busy man. Like, really busy. As in, he heads up three automakers (and their subsidiaries), running facilities in 68 countries and selling vehicles in 170 different markets across the globe. He flies over 300,000 miles per year and works 15 to 16 hours a day, just to manage an alliance between the Japanese and French that's responsible for an expected $140 billion in sales this year alone. The Chairman and CEO of the Renault-Nissan Alliance, Ghosn has managed a number of remarkable feats during his time at both automakers, but there are some that are questioning how much longer the 60-year-old exec can handle the punishing nature of his responsibilities. According to Fortune, six months ago Ghosn signed a four-year contract to continue running Renault, while his tenure at Nissan will continue until at least 2017. Beyond that, though, the future is rather murky, and it's made worse by the high-level turnover that Renault-Nissan has experienced over the past few years, losing execs like Carlos Tavares, Johan de Nysschen and Andy Palmer. Fortune has an excellent, and lengthy, feature on Ghosn, his responsibilities and the danger posed to Renault-Nissan by his departure. If you're at all curious about what the exec has done for the two automakers, how this alliance has worked when so many other industry partnerships have failed and just what a post-Ghosn future may hold, head over and have a look. News Source: FortuneImage Credit: Lee Jin-man / AP Hirings/Firings/Layoffs Read This Infiniti Nissan Renault datsun dacia lada readthis